When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new company, they were less than impressed. “People hated the space,” McCray says on this week’s episode of AdExchanger Talks. “I would go and pitch our solution about the future and you’d have VCs saying … […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sarah Lewis, global director for CTV at ShowHeroes Group. Once upon a time, CTV was the new kid on the block. But it’s fast becoming an integral part of many advertisers’ video strategy. Now, as […]
Street Appeal Outbrain will acquire Video Intelligence, a contextual targeting startup focused on video and CTV, for $55 million. It’s Outbrain’s first big move since the content recommendation company IPO’d in July. The deal makes sense. Web advertising isn’t dying, despite reports you may have heard. Then again, it’s also not in an impressive growth […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Polar CCO Matt Crenshaw. As of 2020, there are 10 million unique advertisers on Facebook. That means 10 million advertisers are already building ad creatives to target audiences on the social platform. Compare that to […]
The twentieth century saw very little disruption for category-leading brands. Del Monte fruit, Nabisco biscuits, Gold Medal flour, Sherwin-Williams paint, Gillette razors, Lipton tea, Ivory soap – across practically every consumer business, America’s top brands in 1923 were the same category leaders 60 years later. But nearly one century on, those rankings are starting to […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ken Harlan, founder and CEO, MobileFuse. CTV is taking center stage as the digital media industry’s next frontier. But there’s still quite a bit of in-market confusion around best buying practices, realities of fraud and […]
Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that’s working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest in […]
The Trade Desk spent the last year and a half signing up a host of partners to support the Unified ID 2.0 program – but none of that means much without getting brand marketers involved. Most of UID2’s supporters so far have been ad tech companies and online publishers, which makes sense. Ad tech players don’t […]
A single Media Rating Council audit can take thousands of man hours and cost tens of thousands of dollars depending on a vendor’s size and the complexity of its offering. It’s a long and rigorous process – which is why the MRC doesn’t take suspending or withdrawing a company’s seal of approval lightly, said George […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). With the ever-increasing availability of larger and more granular media exposure data sets, one of the primary questions in cross-platform […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight, […]
Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television industry hit a boiling point and interest in alternative measurement currencies began to peak. In September, after the Video Advertising Bureau rattled its saber and formally called for Nielsen’s Media Rating Council accreditation to be […]
Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he suggests advertisers ditch the various CTV walled gardens and head over to YouTube instead. There are thousands of streaming services, but YouTube and Netflix still corner about 47% of the market and haven’t lost share […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Amanda Martin, SVP, Corporate Development & Strategic Partnerships at Goodway Group. At Programmatic IO in NYC on Tues., Oct. 26, Amanda Martin will speak on the future of walled gardens in the presentation “Social Walled Gardens […]
A Stitcher In Time Kargo Global has acquired the online retail advertising company StitcherAds for $64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, whereas Kargo’s main business is placing ads on the mobile web or within a network of app publishers. “We realized we were […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. Nearly two decades ago, a group of top brand CMOs met secretly in the Procter & Gamble conference room. The topic: How do we change the arbitraged system […]
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of […]
Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO of advanced TV data platform Blockgraph, which is jointly owned by Comcast, Charter and ViacomCBS. TV advertisers in particular need a wide range of capabilities in order to tie media spend with viewing and campaign […]
AndroidTrackingTransparency For smartphone owners with Android 12 or higher, Google has created a new location data option that allows users to share “approximate location data” that’s accurate to within a mile or so, unlike the granular targeting data often in use by mapping or directions apps. This means app developers can request permission for some […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Teitloff, director of product management at TripleLift. Don’t go chasing waterfalls, please stick to the bidders and the auctions that you’re used to. Ultimately, we know that you’re going to have it your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Outside Inc. CEO Robin Thurston is very aware of subscription fatigue. At a time when streaming platforms are working to boost their subscriber numbers with bundled ad-free and ad-supported channel packages, Outside TV is being used in part as a vehicle to entice […]
Advertisers are ready to buy TV like they buy digital, says Dave Clark, general manager of Comcast-owned FreeWheel, on this week’s episode of AdExchanger Talks. As digital-like capabilities rapidly come online in the TV space – like buying across fragmented audiences, managing frequency, better targeting and understanding lower-funnel metrics – the demand is proving quick to follow, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for […]
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will measure TV campaigns based on traditional age and gender demographics for linear TV. It will also guarantee advanced audiences. The move marks yet another shift away from the industry’s reliance on Nielsen as the dominant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million […]
For companies like Shopify, Criteo and Instacart, and even for giants like Amazon and Walmart, all of which are all in on agentic commerce investments, figuring out if the agentic oasis is real and has a place for them is priority No. 1.
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.
