“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior. […]
Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Justin Evans, global head of analytics and insights for Samsung Ads. Throughout the past quarter century, digital advertising was touted for its ability to target ads and directly track results. By contrast, traditional TV was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of global marketing solutions, quit the company on Wednesday (The Verge’s Alex Heath had the scoop on Twitter). Facebook execs come and go, but Everson’s sudden departure is a notable change, since she’s been the most […]
It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult to test and the impact on down-funnel performance is often tricky to measure. Between the end of 2018 and into 2019, KURU Footwear, a direct-to-consumer brand focused on eliminating foot pain, invested heavily in a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version on Monday at $4.99 per month for those consumers who don’t feel like shelling out $9.99 for the commercial-free plan. The new AVOD offering is slightly cheaper than the $5.99 option that was part of […]
“On TV & Video” is a column written by the sell side of the digital media community. Today’s column is written by Frans Vermeulen, Chief Operating Officer at Tru Optik, a TransUnion Company Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from […]
Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The […]
Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a […]
Glewed TV is ramping up its connected TV (CTV) monetization efforts by adopting Xandr’s Monetize Ad Server. CTV programmers and distributors often work with multiple partners to monetize their video ad inventory. By adopting Xandr’s ad server, the ad-supported streaming service can connect to all of its demand sources in one place and have them […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Fiksu COO Anna Kuzmenko. Throughout the past decade, viewers’ rising demands for streaming services and their changing viewership habits have been transforming the European digital TV market. AVOD in the European digital TV market AVOD […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. French Connection Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising. The settlement will likely include a fine and require Google to make some operational changes, The Wall Street […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Bloom, Chief Commercial Officer of Data Axle. Our industry spends a lot of time talking about “walled gardens” and the hazards that their policies pose to the broader digital […]
Are you gearing up for the Summer Olympics? So is NBCUniversal. Comcast-owned NBCU culminated its inaugural SportsTech Accelerator program on Wednesday, investing $50,000 in each of 10 startups and blessing those startups with important broadcast activations just in time for the biggest event in global sports and advertising. Eon Media, a Toronto-based software company that […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julia Smaldone, senior strategist at Media Kitchen. It’s an unfortunate experience with which each of us is all too familiar. You’re binge watching your favorite show, catching up on the news or streaming live sports, and are subject […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge […]
Magnite is shaking up its leadership team following the late April approval of its $1.17 billion acquisition of SpotX. On Wednesday, Magnite announced that Tom Kershaw, the company’s chief technology officer (CTO) for the past four years, will leave Magnite to pursue an opportunity outside of ad tech. Kershaw will also step down as chair […]
Crackle Plus touted $2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup for the Soul” during the NewFronts earlier this month. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. Crackle is advancing its measurement capabilities with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement […]
With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming along for the ride. AT&T’s ad tech acquisition remains with the telco. We can only speculate why, but one reason might be that AT&T is planning a second spinoff in light of the currently frothy […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, Lead Product Strategist at Adjust. Connected TV (CTV) is largely associated with streaming services. It is not hard to see why. When people buy an Apple TV or a Roku box, a Samsung […]
WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opening The Books Amazon is acquiescing to an audit by the Media Rating Council of the online retailer’s ad tech. Amazon’s demand-side platform saw tremendous growth in Q1 as ad revenue soared nearly 90% year over year. Sponsored Products – Amazon’s cost-per-click product listing […]
AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc. to create a new publicly traded company, unwinding the telco’s big bet on its acquisition of Time Warner in 2018. The deal, however, does not include the sale of Xandr, the ad tech division formerly […]
Just before launching its Discovery+ streaming service in January, Discovery recruited a new sales leader to evangelize its advanced TV ads. Jim Keller joined Discovery in December as EVP of digital ad sales and advanced advertising after spending time at NBCUniversal, MTV and – most recently – Hulu. “Anything delivered over an IP address, whether […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Bochicchio, President of Marketsmith. Coming out from last year’s unpredictable upfront season, the rules have completely changed. The playbook is different. The upending of the norms between TV buyers and sellers still hasn’t […]
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
