CTV

“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Hamid Qayyum, SVP of Digital Sales at Stirista. Shelter-in-place policies have catapulted OTT and CTV consumption. Viewers stuck at home are binge-watching shows as quickly as Netflix, Hulu and Apple TV can drop […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the trough of the pandemic. Through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January, according to MediaRadar. That’s a rebound from […]

Stop The Clock Your daily update on the TikTik saga: Kevin Mayer is out as global CEO after a mere four months on the job as the company grapples with political turmoil and government scrutiny. The ex-Disney exec cited a number of issues that contributed to his swift departure, including that a main draw of […]

Is there room for yet another ad-supported video on demand (AVOD) app on the market? Chicken Soup for the Soul Entertainment (CSSE), which owns the apps Crackle and Popcornflix, thinks so. The company, famous for its uplifting book series for kids and teens, acquired independent TV and movie distributor Screen Media Ventures in 2017 along […]

Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. Google, Facebook, Amazon and Apple may have some of the best data on the market, but they lack the ability to provide the most […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. Imagine your client’s direct response business runs like a well-oiled machine. They depend on you to target certain customers with certain products, which you do with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing. Year-over-year growth in minutes watched in Q2 among players aside from Netflix, Hulu, YouTube, Amazon Prime Video and Disney Plus was more […]

Former Xandr exec Kirk McDonald will join GroupM as its CEO for North America, the company said Tuesday. McDonald, who’s been serving as the interim head of AT&T-owned Xandr since CEO Brian Lesser stepped down in March, will report directly to GroupM Global CEO Christian Juhl. McDonald will be replaced by AT&T exec Mike Welch […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the third in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed the upfront […]

This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking On The Giants Kroger is getting into the ecommerce game by launching an online marketplace open to third-party sellers. The grocer is working with ecommerce specialist group Mirakl to offer “tens of thousands of additional goods” outside of its usual grocery sales fare, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Don’t Apply  Apple is intercepting site traffic to publishers on Apple News+ and redirecting it to the Apple News app through updates to iOS 14 and MacOS Big Sur. The move not only cannibalizes publishers’ subscription audiences, but puts privacy-conscious Apple in a […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Buckle up. We’re about to get nerdy about tech and addressable TV – which should interest you if you like scale, and progress and profitable new markets. First, advertising […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec, […]

The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on […]

Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $356 million in the quarter. […]

Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of granularity as they can on digital channels, “CTV is not quite as fun as we want it to be,” said Scott Symonds, a managing partner at WPP digital agency AKQA. “A high-attention platform like you […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been […]

Disney’s Q3 revenue plummeted 42% to $11.8 billion, as the coronavirus pandemic wreaked havoc across its lines of business. Promising increases in its paid streaming subscriptions were far outweighed by the closure (and gradual reopening) of its parks (85% decrease) and movie theaters (65% decrease). Disney lost $3 billion in revenue directly due to the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDP … U The US gross domestic product fell 9.5% in the second quarter – the biggest dip on record, the Commerce Department reported on Thursday. That’s a $1.8 trillion loss due to, what else, the ongoing pandemic. The collapse was “unprecedented in its […]

When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would probably be even worse than in the first quarter. While that prediction has borne out, Comcast chief Brian Roberts is optimistic about the cable giant’s ability to roll with the punches as theme parks in […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jon Mansell, vice president of programmatic solutions and partnerships at WarnerMedia. Connected TV (CTV) is at an inflection point, split between two competing measurement methodologies. Depending on the buyer’s vantage point, CTV is either a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nixby Samsung is negotiating a deal with Alphabet that would give Google products more prominence on its smartphones, Bloomberg reports. The Google Android operating system is already the default OS for Samsung Galaxy phones, but this deal would put Google’s digital assistant and the […]

This article is sponsored by Xandr. Recent growth in streaming video viewership around the world has been stunning, leading many advertisers to question how and where to reallocate or complement linear TV budgets, or extend digital display and video into streaming video. But the landscape is rife with confusing acronyms, layers of opaque content licensing […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, general manager of measurement and analytics at Innovid. Even though connected TV (CTV) is growing rapidly, one challenge holding advertisers back from shifting even more dollars to the channel is the ability […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for Yahoo Mail accounts, in partnership with Walmart: inbox shopping. Walmart will have a dedicated banner atop Yahoo inboxes, where users can search for groceries, add them to a cart and purchase without leaving their inbox. […]

The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal were not disclosed. Though the deal is not an outright acquisition, SpotX and SpringServe will collaborate on new features that shared customers can use, said SpotX COO Sean Buckley. SpringServe and SpotX are both supply-side […]