Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retired, But Not Resting Justice Department appeal or not, AT&T is full steam ahead with its advertising platform plans. AT&T’s advertising and analytics group, run by Brian Lesser, officially closed its acquisition of AppNexus on Wednesday. Brian O’Kelley, co-founder and CEO of AppNexus, will […]
Ad tech, where art thou? Inc. Magazine released its annual Inc. 5000 revenue survey on Wednesday, with few well-known ad tech companies hitting the ranks. The list, which tracks the three-year revenue growth of indie companies, had numerous social mar tech and mobile marketing platforms with a few newbie programmatic agencies and old-school digital ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulse On The Finger Banks and merchants are increasingly using online tools to track physical browsing habits on their sites and apps. “The way you press, scroll and type on a phone screen or keyboard can be as unique as your fingerprints or facial […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech Is Consolidating Ad tech shows the hallmarks of a maturing market. Financing for ad tech companies this year is on pace for $1.5 billion, about half what it reached in 2015, The New York Times reports, citing data from CB Insights. Meanwhile, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Death What happened to the cable bundle? While the reason people are dropping their cable subscriptions is obvious (they’re expensive, relative to streaming options), what’s less obvious is how the cord-cutting trend started, Bloomberg reports. Many blame Netflix, because talent and shareholders looking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subs Up, Ads Down Digital ad revenue at The New York Times has declined 7.5% in Q2 from the year before. The paper said its “Trump Bump” last year inflated results, and it accounts for the decline in ad revenue. Readership grew, however, and […]
It’s not how many people you know. It’s how many you know well. Meredith prioritizes depth over breadth: The company posits that a limited number of deep relationships with core readers matter more than a larger number of shallow relationships. While advertisers prize scale, content that draws readers back again and again opens the door […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Money On My Mind Recent data scandals haven’t stopped Facebook from asking US banks for information about their customers, The Wall Street Journal reports. Over the past year, Facebook has approached Wells Fargo, JPMorgan Chase, Citigroup and US Bancorp for data, including user credit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Once, Going Twice … Later this year the FCC will hold two wireless-airwave auctions – the mechanism for telcos to license broadband spectrum from the government – and the Sept. 18 deadline for applicants is heating up the already boiling media M&A market. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hey, Big Spender Amazon may be raking in billions from its ad business, but it’s also spending a ton on programmatic advertising. The ecommerce giant was the biggest programmatic spender during the first quarter of this year, according to a report from MediaRadar. Amazon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good While It Lasted Facebook’s data partner program will shut down on Aug. 15, a result of policy changes following the Cambridge Analytica data privacy scandal, and some marketers dread the impending loss. The program included data brokers like Acxiom, Oracle Data Cloud, Epsilon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Media Diet On average, US adults spend 11 hours per day consuming media, with six of those hours spent watching video, according to Nielsen’s Q1 Total Audience Report. Read it. Total video consumption grew 11 minutes over the previous quarter, with six of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read Favored To Run WPP Speculation has swirled for months about who will succeed Martin Sorrell as CEO of WPP, and we may finally have an answer. Mark Read, CEO of Wunderman and co-COO at WPP since Sorrell’s departure, has emerged as the top […]
This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opera, The Other Operator The Norwegian software company Opera, maker of eponymous web browsers and mobile apps, IPO’d on the Nasdaq stock exchange last Friday, raising about $115 million. Opera has a 2% sliver of the global browser market but hopes to grow along […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Transformation Diet MDC Partners has cut five employees from its leadership team. The firm declined to break out which roles were affected. “As we look to the future and refine the structure of our organization to best support our clients and agency partners, […]
Google will make Ads.txt-authorized-only buying the default setting for its Display & Video 360 (formerly DoubleClick Bid Manager) platform by the end of the year, the company said Thursday. A month ago, Google gave clients the option of only buying ads with approved Ads.txt files, but Display & Video 360’s default buying option still included […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Young Guns Viacom is negotiating to acquire AwesomenessTV, according to Bloomberg. AwesomenessTV is a joint venture between NBCUniversal, Verizon and Hearst that originated as a YouTube channel. It’s not the first time this year that Viacom has tried to acquire its way to a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race For 5G Verizon is in talks to partner with Google and Apple to provide online television when it releases its first 5G network in select cities later this year. Verizon fell short in developing an online TV service and wrote off its […]
AT&T reported Q2 earnings Tuesday for the first time since its $85 billion acquisition of Time Warner, which it has renamed WarnerMedia, closed in June. Revenue for AT&T’s Advertising and Analytics unit, which includes the AdWorks addressable TV group, grew 16% sequentially to $1.8 billion, CFO John Stephens said during Tuesday’s earnings call. Advertising and […]
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95 billion. Meanwhile, Omnicom and Publicis, which reported Q2 earnings last week, were down 0.9% and 2.1%, respectively. WPP has not reported Q2 earnings yet, but saw just 0.8% growth in Q1. IPG is raising its […]
The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days. The eight-year-old OpenRTB standard governs how demand-side platforms (DSPs) and supply-side platforms (SSPs) communicate with each other to buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofin’ The Guardian teamed up with Google and MightyHive to investigate the state of domain spoofing on the open exchange and found Ads.txt has been an effective deterrent when implemented by buyers, but that many still pay for fake inventory on unauthorized exchanges. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP In A China Shop WPP is exploring selling 20% of WPP China, its agency subsidiary in the market, to the Chinese media triumvirate of Tencent, Alibaba and China Media Capital Holdings, reports Sky News. The discussions are in the early stages, but WPP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Claws Down The bidding war between Comcast and Disney for 21st Century Fox’s entertainment assets has finally come to an end, with Comcast backing down after Disney’s $71.3 billion counterbid. Comcast will focus instead on beating Fox to acquire Sky, the British satellite TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. That’s because DTC brands are for the most part digitally native and do their advertising in-house. Despite its $1 billion acquisition […]
Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is already looking to divest. Multiple sources with direct knowledge told AdExchanger that Vector has been shopping Sizmek, possibly as early as April, and just a year and a half after the deal closed. Vector denied […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the […]
