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»Ad Exchange News

How TikTok Could Bolster Walmart's Ad Biz; Microsoft Acquires Video Game Studio ZeniMax For $7.5B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Match Made In Heaven What the heck is Walmart gonna do with TikTok? Faithful followers of this ridiculous saga will recall that the retail giant landed a 7.5% stake in TikTok Global. Megan Graham of CNBC believes the deal “could be a boon for the... Continue reading »
by AdExchanger // September 22nd, 2020 //
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Third-Party Cookie Ban Could Bolster Antitrust Case Against Google; Agency Employees Are Super Stressed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Okays TikTok-Oracle Deal Looks like TikTok will stay operational in the United States. On Saturday, President Donald Trump said he supported a deal in principle between TikTok and Oracle, Reuters reported. Under the deal, TikTok will be based in the United States - “possibly in... Continue reading »
by AdExchanger // September 21st, 2020 //
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NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sales, reports Digiday. The program also looks at how other, non-ad-related... Continue reading »
by AdExchanger // September 18th, 2020 //
»
adobe cloud
Adobe Distances Itself From Its Ad Cloud; Amazon Adds Podcasts To Its Music Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Cloud Out Adobe is charging ahead with its plan to phase out the managed service ad network part of its Advertising Cloud business. Back in June, Adobe CEO Shantanu Narayen referred to this type of largely IO-based network buy within Advertising Cloud as “no longer... Continue reading »
by AdExchanger // September 17th, 2020 //
»
Disney Plus Will Be Top Dog By 2024; Kraft-Heinz To Make $2B In Cuts - But Not To Marketing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streaming Down The Rapids In the streaming wars, the mouse will be crowned king. EMarketer anticipates Disney Plus will grab 72.4 million users this year, a full 32.1% of OTT viewers in the United States. By contrast, “only” 18.8 million people have taken a bite of... Continue reading »
by AdExchanger // September 16th, 2020 //
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Oracle Beats Out Microsoft For TikTok; Ad Industry Pleads For A Meeting With Apple

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OMG A ‘Trusted Tech Partnership’ OMG OMG OMG For the first time in all recorded history, people went bats over a “trusted technology partnership.” That’s because the partnership is between Oracle and TikTok owner ByteDance. And maybe that means Oracle will buy TikTok, now that Microsoft... Continue reading »
by AdExchanger // September 15th, 2020 //
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Apple Moves Again To Suppress Trackers; China Could Force Shutdown Of TikTok US Operations

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Worm In The Apple Apple is apparently cracking down on companies circumventing ITP’s seven-day expiration - continuing its rich history of quashing ITP workarounds. According to Cory Underwood, the engineer who flagged the issue, third-party tracking/measurement firms including big guns such as Adobe have used a... Continue reading »
by AdExchanger // September 14th, 2020 //
»
HBO Max AVOD Tier Is Coming This Spring; TAG Launches Global Brand Safety Seal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Max Ads Are you ready for some ads on HBO Max? The ad-supported tier is coming in Q2 2021, according to agency execs speaking to Digiday. And it might come even sooner than that, possibly debuting with the NCAA’s March Madness. As per Digiday, HBO Max... Continue reading »
by AdExchanger // September 11th, 2020 //
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Oracle To Stop Selling Third-Party Data In Europe; InMarket Scoops Up Location Company NinthDecimal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Party’s Over The third-party data party is over in Europe – for Oracle, at least. Ronan Shields reports at Adweek that Oracle Data Cloud will stop offering third-party data targeting services in Europe as of Sept. 15. ODC reps began contacting partners to alert them to... Continue reading »
by AdExchanger // September 10th, 2020 //
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Apple Extends An Olive Branch To The Ad Industry; Trump Burned Through His Cash Advantage With Ill-Advised Ad Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extending An Apple Branch Gasp! Is privacy-first Apple finally starting to realize it needs the advertising industry? According to Digiday’s Lara O’Reilly, some members of the ad industry “were struck by Apple’s newly conciliatory tone” after the consumer tech giant recently delayed its promise to restrict... Continue reading »
by AdExchanger // September 9th, 2020 //
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