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»Ad Exchange News

Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a… Continue reading »
by AdExchanger // August 10th, 2022 //
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Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare… Continue reading »
by AdExchanger // August 9th, 2022 //
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Trying To Get Back On Topic; Social Shopping Takes Another Hit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If… Continue reading »
by AdExchanger // August 8th, 2022 //
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Criteo Expects Sanction For Undisclosed GDPR Violation

France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or… Continue reading »
by James Hercher // August 5th, 2022 //
»
Game Apps Get Tougher For Ad Tech; Is The Newsletter Apocalypse Nigh?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main… Continue reading »
by AdExchanger // August 5th, 2022 //
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Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those… Continue reading »
by AdExchanger // August 4th, 2022 //
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Not An Elephant, But Can We Talk About The HIPAA In The Room?; The End Of ‘Business As Usual’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HIP-HIP- … Hooray?  Meta is being sued again. (We’re sure you’re not surprised.) And this time it’s about health-related data. In June, The Markup uncovered that the websites of 33 of Newsweek’s top 100 hospitals had a Meta pixel embedded that was transmitting data… Continue reading »
by AdExchanger // August 3rd, 2022 //
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Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. … Continue reading »
by AdExchanger // August 2nd, 2022 //
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Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that… Continue reading »
by AdExchanger // August 1st, 2022 //
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Agencies Aren’t Fans Of Procurement; Comcast Subscriptions Stall

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A (Pro)cure For What Ails You Agencies and brand marketers are split over their view of procurement. Which is to say, marketers collaborate well with their own procurement departments while agencies begrudge the procurement folks.  At least, that’s the message in a new ANA… Continue reading »
by AdExchanger // July 29th, 2022 //
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