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»Ad Exchange News

TikTok Was Rife With Election Misinformation; What The Web Would Look Like Without Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that... Continue reading »
by AdExchanger // February 25th, 2021 //
»
Facebook’s Aussie Bluff Pays Off; Ad Tech’s Crazy M&A Action, Explained

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers on Facebook again after the platform gained some concessions from the Australian government over legislation that will require platforms to pay media organizations. During the dark period, social traffic from Facebook flatlined for many publishers,... Continue reading »
by AdExchanger // February 24th, 2021 //
»
Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come

Snap wants investors to know that monetization is and will continue to be a top priority. At the company’s first investor day event on Tuesday, executives emphasized Snap’s focus on investing in its ad stack, expanding into new international markets and growing its advertiser base, including small and local businesses. After revamping its self-serve ad... Continue reading »
by Allison Schiff // February 23rd, 2021 //
»
Big Tech Execs To Testify Before Congress (Again); Cord Shaving Will Be a Big Problem For Cable Nets

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Grilling Mark Zuckerberg, Sundar Pichai and Jack Dorsey are heading back to the hot seat. House lawmakers are set to question the top execs at Facebook, Google and Twitter at a high-profile congressional hearing scheduled for March 25. Democrats and Republicans on the... Continue reading »
by AdExchanger // February 23rd, 2021 //
»
Virginia Finalizes Privacy Law; Canada To Make Facebook Pay For News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act... Continue reading »
by AdExchanger // February 22nd, 2021 //
»
Brands Have Been Funding False COVID Info; Marketers Are Experimenting With Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on... Continue reading »
by AdExchanger // February 19th, 2021 //
»
2021 Will Be A ‘Build Year’ For Addressable TV

Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliver... Continue reading »
by Tony Rifilato // February 18th, 2021 //
»
Google To Pay For News; Facebook To Block Australia From Sharing News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia if the government forced tech platforms to pay for news, but the search giant is suddenly showering money on its most demanding critics. The New York Times reports that Google – the dominant search engine... Continue reading »
by AdExchanger // February 18th, 2021 //
»
Google, Facebook, Stare Down Private Lawsuits; Vevo Introduces Ad Targeting Based On Moods

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mo’ Problems Google and Facebook are expected to become ensnared in a host of private antitrust lawsuits stemming from the government cases against the tech giants. The New York Times reports that more than 10 suits echoing the federal and state cases have already... Continue reading »
by AdExchanger // February 17th, 2021 //
»
Microsoft Backs Australia's Digital Media Law; Maryland Is This Close To Taxing Online Ad Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to... Continue reading »
by AdExchanger // February 16th, 2021 //
»
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