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»Ad Exchange News

TV Ad Sales On The Upswing; AppLovin's Stock Falters

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfronts Back In Front Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020. Last year, uncertainty reigned. Sports were on pause and marketers wanted flexibility. But this year, the market is on the rebound... Continue reading »
by AdExchanger // May 10th, 2021 //
»
Measurement Standards Finally Come To Digital Out-Of-Home Advertising

After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser budgets. Digital out-of-home (DOOH) alone is projected to grow 20% next year, according to MAGNA. There are an estimated 1.25 million digital screens in the US across billboards, street furniture, service kiosks, screens in bars,... Continue reading »
by Allison Schiff // May 7th, 2021 //
»
Google Play To Launch 'Safety Section;' ViacomCBS Beats The Street (Thank You, SVOD)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what... Continue reading »
by AdExchanger // May 7th, 2021 //
»
Twitter Touts Brand Safety At NewFronts; Epic And Apple Battle In Court

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing It Safe Who needs the razzle dazzle? There’s nothing sexier than safety and incremental reach, and Twitter touted both during its NewFronts presentation on Wednesday. “The TV-like quality of the content is clear,” said JP Maheu, Twitter’s VP of US client services. To... Continue reading »
by AdExchanger // May 6th, 2021 //
»
CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV... Continue reading »
by AdExchanger // May 5th, 2021 //
»
Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking... Continue reading »
by AdExchanger // May 4th, 2021 //
»
FTC Probes Dark Patterns; Apple Accused Of Unfair App Store Practices in EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those are dark patterns, and regulators are starting to take notice. The Federal Trade Commission held an all-day workshop last week... Continue reading »
by AdExchanger // May 3rd, 2021 //
»
Verizon Shops Its Media Assets; Nielsen Launches Podcast Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost.... Continue reading »
by AdExchanger // April 30th, 2021 //
»
Google Hit With Suit In The UK Over Illegal Tracking; Lawmakers Dig In On Algorithms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England... Continue reading »
by AdExchanger // April 29th, 2021 //
»
Apple Privacy Moves Could Help Its Own Ad Biz; Boom Times Are Back

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All For Me And None For … Thee? Apple’s new privacy restrictions in iOS 14 could give its own small but growing ad business an edge over rivals, The Wall Street Journal reports. For one thing, advertisers targeting iPhone users will get more data... Continue reading »
by AdExchanger // April 28th, 2021 //
»
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