Why CTV Startup Vibe.co Is Dropping Resellers In Favor Of “Certified Supply”
Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb.
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How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.
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Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
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Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad
On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator.
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This Startup Just Raised $2.2 Million To Predict Whether Customers Are Happy (Or Ready To Leave)
The inspiration for creating Actionable is right there in the company’s name. Its aim is to help companies predict whether their customers are satisfied and then take action on that information.
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Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV
Self-serve CTV ad platform Vibe.co announced its $22.5 million Series A round, which it will use to bolster its machine learning and measurement chops to help SMBs give CTV a try.
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OPINION: On TV & VideoCTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential
The shift in ad spend from linear TV to CTV isn’t correlated to audience time spent. It’s because CTV offers entirely new possibilities to advertisers.