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»self-serve programmatic

MillerCoors Taps Into Self-Serve Location Data From Foursquare

MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor stores or bars and restaurants. “It’s very difficult to identify or measure audiences because of the nature of how these businesses are run,” said Brad Feinberg, VP of media and consumer engagement at MillerCoors. “They’re... Continue reading »
by Allison Schiff // January 22nd, 2019 //
»
Self-Serve Ad Platform Choozle Snags $6 Million In Series B To Grow Business Ops

Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain. “We’re buying time to become a bigger player in the mid-market,” said Choozle CEO and co-founder Andrew Fischer, who sees recent ad tech consolidation and the lack of investment in early-stage companies as an opportunity. Choozle,... Continue reading »
by Allison Schiff // November 14th, 2017 //
»
DataXu Hopes To Ride The Self-Serve Wave

Demand-side platforms are getting snapped up left and right. But DataXu, one of the remaining indies, is planning to stay that way. And it’s hitching its wagon to the in-housing trend. “There’s a lot of interest in having greater transparency and control over programmatic technology,” said Mike Baker, CEO and co-founder of DataXu, which released... Continue reading »
by Allison Schiff // March 22nd, 2017 //
»
Ad Net Collective Adds A Self-Service Option To Its Stack

Collective CEO Joe Apprendi would rather not describe his company’s shift toward self-service as a “pivot.” “We use the word ‘diversification,’” Apprendi told AdExchanger. “We realize that there are clients out there who want to engage with our capabilities in a variety of different ways.” Historically, Collective didn’t offer that variety. Like a lot of... Continue reading »
by Allison Schiff // May 20th, 2015 //
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As Hill Holliday Hits The Gas On Self-Serve, It Turns To TubeMogul For Video

So you want to be a programmatic company? As it turns out, it’s not as simple as licensing a single vendor platform and hitting the on switch. For integrated Interpublic Group agency Hill Holliday, the process of building a self-serve programmatic model started last fall and spanned several technology selections. While Hill Holliday uses Turn as... Continue reading »
by Kelly Liyakasa // April 30th, 2015 //
»

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