In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. While it’s impossible right now to fully make sense of our new national weirdness, it’s helpful – and therapeutic – to talk through how […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.Accenture Interactive has grown massively in the 11 years since its founding. Accenture Interactive has grown massively in the 11 years since its founding. The agency division of consulting giant, Accenture has annual revenue of $10 billion and is […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Greitzer discusses the nascent competitive set of service companies that […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tom Chavez built two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}. Super{set} is not […]
Even with doom-and-gloom headlines, our AdExchanger community has much to be thankful for. In a special Thanksgiving episode of The Big Story, we asked our readers and listeners, “What are you grateful for in ad tech?” As it turns out, many see a world of regulation and cookie pressure from a glass half-full perspective. They […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s been rough sledding for agencies since the 2008 recession. Client cost cutting, the rise of procurement, loss of trust and growing competition from platforms have led to a persistent, low-growth environment where it’s hard to innovate. This […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Smaato CEO Arndt Groth discusses the changing rules of in-app advertising. The company – with offices in New York, Hamburg, Berlin, Singapore and Shanghai – has Chinese backers and a monetization deal with […]
The podcast industry is ripe for influencer marketing. That’s the view of Agnes Kozera and David Kierzkowski, co-founders of self-serve influencer marketing platform FameBit, which Google acquired in 2016. The pair has since left Google and is developing an analogous platform for the podcast industry, which has plenty in common with the video influencer market, […]
Two years ago, Neustar was taken private when Golden Gate Capital acquired it for $2.9 billion. Since then, the company has focused its marketing industry offering around three areas: marketing analytics, first-party data services and identity resolution. Many of these capabilities were brought into Neustar through acquisitions of companies like MarketShare, TRUSTID, Aggregate Knowledge and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market […]
