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»Marla Kaplowitz

Podcast: Agencies In Flux

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It's been rough sledding for agencies since the 2008 recession. Client cost cutting, the rise of procurement, loss of trust and growing competition from platforms have led to a persistent, low-growth environment where it’s hard to innovate. This... Continue reading »

by Zach Rodgers // November 7th, 2019 //
»
4A’s Marla Kaplowitz Gives Agencies Credit Where Credit Is Due

Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from fighting. “[Taking] a business problem and coming up with an incredibly elegant and different creative solution is what the best agencies do,” she said. Agencies have been tarred by scandals around transparency, thanks to the... Continue reading »

by Alison Weissbrot // January 10th, 2019 //
»
4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the Association of National Advertisers (ANA). “There was an erosion of trust when that happened,” Kaplowitz said. “Everyone was guilty without any sort of... Continue reading »

by Alison Weissbrot // May 11th, 2018 //
»
4A’s New Prez Marks Repairing ANA Relationship As Top Priority

Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority. Addressing the rift between the two organizations – and, more broadly, between marketers and agencies themselves – over agency transparency has “got to happen this... Continue reading »

by Alison Weissbrot // February 27th, 2017 //
»
 

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