Signal loss combined with privacy concerns is helping bring old-school panel measurement back in style. Google just started recruiting for a panel this week. Plus: the future of attention metrics.
The expiration date for third-party cookies has been extended for another year. We talk through what the delay will mean for ad tech. Plus, an entire corner of the LUMAscape now exists within the Tremor-Amobee deal, the ultimate example in ad tech consolidation.
Netflix shocked the ad tech world with its selection of Microsoft to run its AVOD business. But the deal actually makes sense, and it’s helped calm nerves on Wall Street to boot. Plus: Why the IAB Tech Lab’s seller-defined audiences is slow to take off.
When it comes to their DEI commitments, are brands more talk or more action? We bring together the buy side and sell side – Publicis President Jason DaWayne Smith and Black Enterprise President and CEO Butch Graves Jr. – for a frank discussion about whether the industry has measured up.
Google may open up YouTube to outside programmatic demand as a bargaining chip to EU regulators. And a looming recession won’t deflate digital advertising – although don’t expect pandemic-level growth.
After Apple’s WWDC, the company’s next step will be to clamp down on fingerprinting … the question is, when? Plus, industry orgs struggle to build a path forward with new signals.
A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe v. Wade be overturned.
Twitter’s ad prospects just got even more dicey with news that Elon Musk will buy the platform. Plus, quantifying ad tech’s carbon footprint.
As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad tech at a recent privacy conference in Washington, DC. Plus: The rise of in-game advertising and what it needs to do in order to level up.
We analyze the WTF moments from BuzzFeed’s first earnings report – including the negative effect of Facebook’s audience declines. Plus: We dive into Google Ad Manager’s acronym soup and share an audio TL;DR on Google’s publisher-focused signals, including PPIDs and ESPs.
