How Rumpl Uses CTV To Bring New Customers Into Its Fold
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.
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Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped. Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the […]
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Ad Tech Vets Help Sharpen Ad Tech Regs; New Antitrust Bills Are Up In Congress
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Hand That Bites You Advertising insiders have become expert witnesses, so to speak, in antitrust battles with Big Tech. There’s Tom Chavez, who co-founded and sold ad tech startups to Microsoft and Salesforce. He now operates a venture fund that invests in […]