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»New York Magazine

ShareThis Tightens Social Data Relationship With Starcom MediaVest

Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company's Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThis's 2.4 million publishers, who are mostly smaller, long-tail players but also include major... Continue reading »
by David Kaplan // April 25th, 2013 //
»
NYMag’s Digital Ads On Track To Grow 26 Percent

Last week, New York Magazine expanded its fashion blog, The Cut, into a full-fledged site. The question of how to use the web as both an extension of an existing print brand and an independent, revenue-generating entity has plagued most properties. While Publishers Information Bureau figures for April-June 2012 shows NY Mag’s ad pages down... Continue reading »
by David Kaplan // August 27th, 2012 //
»
 

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