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»SteelHouse

Hulu Will Finally Open An Automated PMP – Is It Because It’s Growing Too Fast To Meet Demand?

On Jan. 1, 2019, Hulu will release an automated private marketplace that will allow advertisers to bid on Hulu inventory without going through the additional steps of working with Hulu’s sales team. Instead, advertisers can use their own DSPs or trading desks to plug into the marketplace. The PMP will initially house standard 30-second spots,... Continue reading »

by Rae Paoletta // December 12th, 2018 //
»
Will WhatsApp Spark A ‘Pull Advertising’ Revolution?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Rothman, general manager, mobile and social, at SteelHouse. WhatsApp last month announced its plan to share data with Facebook, opening its doors to the marketing and advertising worlds. The... Continue reading »

by AdExchanger // September 12th, 2016 //
»
SteelHouse Files A Countersuit Against Criteo As Click Fraud Blame Game Rages On

Cat fight. Shortly after Criteo sued competitor SteelHouse for allegedly engaging in click fraud and falsely representing its service to clients, the latter is firing back. SteelHouse filed a counterclaim against Criteo in the Central District of California court early Tuesday, alleging that “In an effort to win back customers, injure SteelHouse and blunt SteelHouse’s... Continue reading »

by Kelly Liyakasa // July 26th, 2016 //
»
How Fraud And Viewability Metrics Are Affecting Ad Peformance, Pricing

Viewability and fraud will be addressed at AdExchanger's upcoming CleanAds I/O conference on June 3​​, along with a host of other inventory quality and supply chain issues in the digital advertising ecosystem. Screening out fraudulent and non-viewable ads  has never been easier or more popular. Last summer AdExchanger reported that the number of marketers running viewability... Continue reading »

by Liz Rowley // May 7th, 2015 //
»
 

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