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»Concert

Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »
by AdExchanger // June 8th, 2022 //
»
Vox Media Extends Its First-Party Data Platform Across Concert

To make it easier for publishers to use its first-party data across a wide network of sites, Vox Media on Tuesday announced a new suite of tools for Concert, its publisher monetization tech, that come from the digital media company’s internal first-party data platform Forte. The new products address brand safety, targeting and optimization. Brands… Continue reading »
by James Hercher // June 8th, 2021 //
»
AJ Frucci, VP, Concert & Programmatic, Vox Media
Vox Media Is All In On The Open Web

Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media. Last year, third-party targeting made up the vast majority,… Continue reading »
by Allison Schiff // December 16th, 2020 //
»
Alex Schultz
Facebook Gets New CMO; Vox Media’s Concert Ad Platform Goes Self-Serve

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg… Continue reading »
by AdExchanger // September 30th, 2020 //
»
Cannes Has A Contingency Plan; WaPo And Vox Expand Ad Tech Businesses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency   As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual… Continue reading »
by AdExchanger // March 11th, 2020 //
»
Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus… Continue reading »
by AdExchanger // July 23rd, 2019 //
»
Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media

Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head of… Continue reading »
by Sarah Sluis // May 31st, 2018 //
»
Quartz Partners With Vox Media-Owned Ad Marketplace Concert, Adding Scale

Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads. Atlantic-owned publication Quartz, Vox Media and NBCUniversal’s ad marketplace Concert are partnering to add scale to their respective ad offerings. With the partnership, advertisers can buy in a single deal across Quartz and business-minded publications at Vox Media and NBCUniversal:… Continue reading »
by Sarah Sluis // May 9th, 2018 //
»
 

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