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»Group Nine

Discovery Tells Ad Buyers Its Product Is More Than Its Programming

Discovery Communications wants to prove out the value of its digital properties – both the ones they own and the ones where they’ve invested. “How do we create [intellectual property] on every device, not just linear?" said Discovery CEO and president David Zaslav during the media company’s Tuesday upfront. “As a cable channel, it’s all... Continue reading »
by Kelly Liyakasa // March 29th, 2017 //
»
 

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