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»Group Nine

Group Nine Leaning Into First-Party Data With New Insights Tool

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as  bringing together pizza lovers and a pizza delivery service. “We can... Continue reading »
by Tony Rifilato // June 18th, 2021 //
»
Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at... Continue reading »
by AdExchanger // January 26th, 2021 //
»
Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on... Continue reading »
by Ryan Joe // October 6th, 2020 //
»
Discovery Tells Ad Buyers Its Product Is More Than Its Programming

Discovery Communications wants to prove out the value of its digital properties – both the ones they own and the ones where they’ve invested. “How do we create [intellectual property] on every device, not just linear?" said Discovery CEO and president David Zaslav during the media company’s Tuesday upfront. “As a cable channel, it’s all... Continue reading »
by Kelly Liyakasa // March 29th, 2017 //
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