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»local news

TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its... Continue reading »
by Sarah Sluis // June 2nd, 2020 //
»
Patch Wants To Be The Bright Spot In Local News

For many communities, the math doesn’t work anymore for ad-supported local news. Roughly 1,800 local papers closed between 2004 and 2018, replaced by only 400 online-only sites, according to a UNC study. “The news desert issue is real,” said Patch President Warren St. John. For Patch, the dearth of local content presents an opportunity to... Continue reading »
by Sarah Sluis // September 27th, 2019 //
»
USA Today Helps Local Gannett News Apps Pack More Of A Punch

It’s hard enough to develop features that work well for one app or site – let alone more than 100. But that’s the task at hand for Kara Chiles, senior director of product development at USA Today Network, a national news service that shares content and resources between USA Today and Gannett-owned local properties across the... Continue reading »
by Allison Schiff // July 12th, 2019 //
»
Inside The Facebook-Sponsored Boot Camp To Help Local Pubs Drive Subscriptions

A dozen local news publishers participating in Facebook’s Local News Subscription Accelerator, including The Denver Post and the Minneapolis Star Tribune, flew to New York, Austin and San Francisco this spring for a 12-week program to learn the intricacies of running a digital subscription business. Facebook has had strained relationships with publishers, which hit a... Continue reading »
by Sarah Sluis // November 5th, 2018 //
»
Local Media Consortium Guides Newspapers Through Programmatic Revolution

More than 1,700 publishers belong to the Local Media Consortium (LMC), and not all of them are experts on programmatic. The organization, which operates a local news ad exchange and negotiates technology deals for its members, counts massive publishing groups like Scripps, McClatchy and Tronc as its members, along with single papers like The Seattle... Continue reading »
by Sarah Sluis // March 28th, 2017 //
»
With NewsOn, Local News Makes Play For Mobile, OTT Audiences

Since some people will never tune into their local 5 o’clock news broadcast, many local news stations are setting aside competitive concerns to partner with NewsOn. The app brings 141 local news broadcasts to OTT and mobile audiences. “While these companies compete fiercely with each other in local markets, they see the value of NewsOn,”... Continue reading »
by Sarah Sluis // June 27th, 2016 //
»
 

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