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»millennials

Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order

The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and... Continue reading »
by Allison Schiff // December 20th, 2019 //
»
MassMutual-Backed Insurance Startup Lives For Relationship Marketing

Marketing challenge: Selling your product requires getting millennials to contemplate their own mortality. That’s John Latona’s job. He oversees marketing at Haven Life, a three-year-old digitally focused subsidiary of MassMutual, which was one of the first companies in the sector to sell low-cost, medically underwritten term life insurance online, often requiring no exam, for people... Continue reading »
by Allison Schiff // August 16th, 2018 //
»
Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15... Continue reading »
by Allison Schiff // December 6th, 2017 //
»
Mobile Is The Main Ingredient In Taco Bell’s Recipe For Breakfast Success

When Taco Bell launched its breakfast option last year, the brand had two main challenges on its plate: driving awareness among millennials and translating that heightened awareness into repeat foot traffic. It was a tall order considering that Taco Bell isn’t known for breakfast and that competition in the quick-service restaurant space is fierce. (See the... Continue reading »
by Allison Schiff // January 5th, 2016 //
»
Old Navy Goes Newly Native

Whether or not you think native advertising is all buzz and no bite, one thing is clear: Banner ads have a less than a 1% click-through rate, which means many brand advertisers are on the lookout for a new solution. Retailer Old Navy, whose predominantly teen audience would most certainly roll its collective eyes at a performance-based... Continue reading »
by Allison Schiff // July 21st, 2014 //
»
Chegg Uses Data To Connect College Students With Brands

Chegg.com launched in 2007 as a website for college students to buy and sell used textbooks. In the past couple of years, Chegg has evolved into a community platform with a range of data on an elusive market: high school and college students. Elizabeth Harz, Chegg's VP of business development, says, "There are a number... Continue reading »
by Kimberly Maul // June 3rd, 2013 //
»
 

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