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»millennials

Brands Were On Guard Before The Inauguration; Young Audiences Flock To Local News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Reassess Marketers were hawkeyed in the lead-up to Inauguration Day on Wednesday, ready to pause, tweak or block ads from appearing against problematic content should things have gone sideways, Digiday reports. While some marketers said they planned to stick to blunt tactics,... Continue reading »
by AdExchanger // January 21st, 2021 //
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Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order

The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and... Continue reading »
by Allison Schiff // December 20th, 2019 //
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MassMutual-Backed Insurance Startup Lives For Relationship Marketing

Marketing challenge: Selling your product requires getting millennials to contemplate their own mortality. That’s John Latona’s job. He oversees marketing at Haven Life, a three-year-old digitally focused subsidiary of MassMutual, which was one of the first companies in the sector to sell low-cost, medically underwritten term life insurance online, often requiring no exam, for people... Continue reading »
by Allison Schiff // August 16th, 2018 //
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Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15... Continue reading »
by Allison Schiff // December 6th, 2017 //
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Mobile Is The Main Ingredient In Taco Bell’s Recipe For Breakfast Success

When Taco Bell launched its breakfast option last year, the brand had two main challenges on its plate: driving awareness among millennials and translating that heightened awareness into repeat foot traffic. It was a tall order considering that Taco Bell isn’t known for breakfast and that competition in the quick-service restaurant space is fierce. (See the... Continue reading »
by Allison Schiff // January 5th, 2016 //
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Old Navy Goes Newly Native

Whether or not you think native advertising is all buzz and no bite, one thing is clear: Banner ads have a less than a 1% click-through rate, which means many brand advertisers are on the lookout for a new solution. Retailer Old Navy, whose predominantly teen audience would most certainly roll its collective eyes at a performance-based... Continue reading »
by Allison Schiff // July 21st, 2014 //
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Chegg Uses Data To Connect College Students With Brands

Chegg.com launched in 2007 as a website for college students to buy and sell used textbooks. In the past couple of years, Chegg has evolved into a community platform with a range of data on an elusive market: high school and college students. Elizabeth Harz, Chegg's VP of business development, says, "There are a number... Continue reading »
by Kimberly Maul // June 3rd, 2013 //
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