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»Michael Zimbalist

Michael Zimbalist Jumps From New York Times To Simulmedia

Michael Zimbalist – who spent the past 10 years at The New York Times, most recently as SVP of advertising products – is hopping to ad tech, taking a post as Simulmedia’s CMO. “I’m a change agent by career and inclination,” Zimbalist said. “TV is in the early stages of volcanic eruption of change, and... Continue reading »
by Sarah Sluis // March 22nd, 2016 //
»
The New York Times To Loosen RTB Restrictions, Expand Programmatic Initiatives

What’s up with The New York Times Co. and programmatic? We’ve pondered that question before, but the publishing giant declined to speak at the time. Since then, Times SVP of Ad Products and R&D Michael Zimbalist has revealed to AdExchanger that the company intends to release more inventory cautiously into the RTB space. It also is planning an... Continue reading »
by Ryan Joe // April 9th, 2014 //
»
GroupM's Norman To NY Times: So, You're In The Ad Tech Business Now?

The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the... Continue reading »
by David Kaplan // March 13th, 2013 //
»

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