His goal in the coming quarter and year is “raising market awareness and educating the market about the opportunity that exists to buy TV in a people-centric way,” Zimbalist said.
“They’ve learned from digital that advertising can be audience-targeted and accountable, measurable and deliver ROI,” Zimbalist said.
If Simulmedia has its way, digital and TV buying in the near future will look similar.
OTT devices, connected TV and addressable TV are already disrupting buying practices. And even if (and because) TV budgets shift to digital video, Simulmedia thinks it will benefit from that switch.
“TV being a separate beast is exactly what it doesn’t have to be anymore, “ Zimbalist said.
Zimbalist will report to Simulmedia CEO Dave Morgan.