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»Group Nine Media

The Big Story Podcast
The Big Story: Mega Mergers

Media mega mergers have replaced VC-backed media as the latest trend to watch. And they’re coming thick and fast. On Monday, Vox Media bought Group Nine Media. The week before, BuzzFeed – with Complex Networks and HuffPost in tow – went public. Dotdash bought Meredith in October, and Axel Springer spent $1 billion on Politico… Continue reading »
by Sarah Sluis // December 16th, 2021 //
»
publisher consolidation trend
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The… Continue reading »
by Anthony Vargas // December 15th, 2021 //
»
sirius xm stitcher
SiriusXM Completes Stitcher Acquisition; Group Nine Media Diversifies Its Revenue … With Pet Insurance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O’Brien… Continue reading »
by AdExchanger // October 20th, 2020 //
»
Group Nine Offers Its First-Party Data To Power DR Ads On Instagram, Facebook

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad creative or let the publisher’s branded content studio Brandshop design… Continue reading »
by Ryan Joe // October 5th, 2020 //
»
Facebook Speeds Up Game App Launch; EMarketer Updates TV Forecast

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On Facebook launched its new gaming app Monday, speeding up the planned June release. The app will compete with Microsoft’s Mixer, Amazon’s Twitch and Google’s YouTube. Facebook Gaming, as it’s called, gets a cut from viewer-to-player transactions, but will eventually also include advertising.… Continue reading »
by AdExchanger // April 21st, 2020 //
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Digital Media Changes Course As COVID-19 Rewrites Content Interests

The type of content that matters to people has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies. They’re also figuring out how to produce video content and replace live events as their employees… Continue reading »
by Sarah Sluis // March 20th, 2020 //
»
Can Group Nine CRO Geoff Schiller Siphon Ad Dollars From Linear TV?

Fresh off the acquisition of PopSugar last October, Group Nine Media vowed to turn a profit in 2020 – putting Chief Revenue Officer Geoff Schiller, a PopSugar transplant, in charge of finding the advertising dollars that will bring the media organization into the black. A good amount of those dollars will come from video advertising.… Continue reading »
by Sarah Sluis // February 7th, 2020 //
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Digital Publishers Start Turning A Profit; Why The Slow Transition From Linear To OTT Is A Good Thing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back In The Black Group Nine Media will turn a profit in 2020, CEO Ben Lerer shared Wednesday morning at a press breakfast. The crop of disciplined, profit-focused executives that came along with GroupNine Media’s acquisition of PopSugar at the end of last year… Continue reading »
by AdExchanger // January 23rd, 2020 //
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The Biggest Changes Publishers Should Expect In 2020

Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance,… Continue reading »
by Sarah Sluis // January 2nd, 2020 //
»
Twitter Apologizes For Data Misuse; Group Nine Scoops Up PopSugar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s… Continue reading »
by AdExchanger // October 9th, 2019 //
»
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