»Group Nine Media

Twitter Apologizes For Data Misuse; Group Nine Scoops Up PopSugar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s... Continue reading »

by AdExchanger // October 9th, 2019 //

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Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Move Over Rick Welday is stepping out of his shoes as Xandr president and likely right into a position at either AT&T or WarnerMedia. The change comes as AT&T begins to bring the three pillars of its new media empire – communications, advertising and... Continue reading »

by AdExchanger // September 24th, 2019 //

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States To Investigate Google Ad Dominance; TV Ratings To Incorporate Out Of Home Viewing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Me, This Is Bad Fifty – count ’em, 50 – attorneys general are planning to work together on a sweeping joint antitrust investigation into Google. Google’s dominance over the online ad market will be the probe’s first priority, the Republican Texas AG told... Continue reading »

by AdExchanger // September 10th, 2019 //

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How Grey Goose Makes Its Digital Video Super Premium

As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with “Off Script,” a nine-episode series featuring 10-minute segments of Jamie Foxx interviewing celebrities. Participants include Melissa McCarthy, Gabrielle Union, Vince Vaughn and Sarah Silverman. “We wanted to change the model from interrupting with branded content... Continue reading »

by Sarah Sluis // June 1st, 2018 //

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Group Nine CEO’s Strategy: Diversify Brands And Revenue

Building a successful media company today means creating a diverse portfolio of brands and revenue streams, according to Group Nine CEO Ben Lerer. Lerer embarked on this strategy more than a year ago when he created Group Nine Media. The holding company is composed of Thrillist, The Dodo, NowThis Media and Discovery’s Seeker, with $100 million... Continue reading »

by Sarah Sluis // January 10th, 2018 //

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Who Are This Year’s Strategic Acquirers In Media And Marketing?

In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21st... Continue reading »

by Kelly Liyakasa // January 8th, 2018 //

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How Group Nine And Thrillist CEO Ben Lerer Steered A TV And Digital Media Marriage

Six months ago, Discovery Communications invested $100 million into Group Nine Media – a media rollup including Thrillist, NowThis, The Dodo and Discovery’s science and tech pub, Seeker. And it’s finally all starting to cohere. “We’ve stayed super heads-down and our NewFront was a really good excuse to give ourselves a deadline,” said Ben Lerer,... Continue reading »

by Kelly Liyakasa // May 16th, 2017 //

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