Ecommerce Grocery

Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock is betting on the booming microdrama trend.

Continued low concentration of brand spend in the mid- and long-tail retailer segments could pose an existential threat to grocery businesses, negatively impacting local communities.

Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is focused on creating new advertising opportunities to reach the customers it already has. On Wednesday, the company introduced its first display ad units, as well as branded pages that serve as the hub for CPG […]