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»LMC

Local Media Consortium Guides Newspapers Through Programmatic Revolution

More than 1,700 publishers belong to the Local Media Consortium (LMC), and not all of them are experts on programmatic. The organization, which operates a local news ad exchange and negotiates technology deals for its members, counts massive publishing groups like Scripps, McClatchy and Tronc as its members, along with single papers like The Seattle... Continue reading »
by Sarah Sluis // March 28th, 2017 //
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