The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads
TTD confirmed to AdExchanger that, as of June 17, it had removed support for at least some of the online video inventory sold by Yahoo as a publisher.
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DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. But some publishers and video platforms have concerns.
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OPINION: On TV & VideoHow The YouTube Scandal Exposes A Double Measurement Failure
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures.
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OPINION: On TV & VideoThree Ways Discoverability Is Getting Better On CTV
Outstream ads, better instream ad targeting and more interactive user interfaces are just a few of the latest developments making it easier for viewers to discover new content and for advertisers to provide content recommendations.
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New Mediavine SVP Amanda Martin Wants To Bridge The Gap Between Buyers And Sellers
Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships and business strategy. Martin will be moving from the buy side to the sell side after a nearly eight-year stint at ad agency Goodway Group.