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»diageo

6 Brand Leaders Offer Their 2020 Predictions

Throw a brick and you’ll hit a 2020 marketing prognosticator, but in a way there’s only one cohort whose predictions matter in this industry: the marketer, who sets strategy and writes all the checks. So we asked six leading brand marketers the following question: "What will be the biggest challenge and opportunity for marketers in... Continue reading »
by Zach Rodgers // January 2nd, 2020 //
»
Brands Like P&G And Diageo Are Actually Doing Something About Media Quality (Or The Lack Thereof)

Diageo has an internal mantra: “Responsible media performs.” “When was the last time irresponsibly sourced media was good for anybody?” said Joshua Nafman, head of global media buying and operations at Diageo, on stage at AdExchanger’s Programmatic I/O conference in New York on Wednesday. Yet, ad buyers hunting for scale have spent years avoiding the... Continue reading »
by Allison Schiff // October 17th, 2019 //
»
Diageo’s In-House Ad Buying Boosts Productivity And Brand Safety

As a CPG, Diageo is always looking for efficiencies. And as a spirits’ brand, it's especially vulnerable to brand safety issues. That’s why the beverage giant brought programmatic and social buying in house in North America, a decision that has driven both more control and “a lot of productivity and return,” said Jason Acker, Diageo’s... Continue reading »
by Alison Weissbrot // August 28th, 2019 //
»
Behind CEO Henry Tajer’s Exit At IPG Mediabrands

Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands... Continue reading »
by Alison Weissbrot // May 11th, 2017 //
»
Diageo Taps Data For Rapid, Cross-Platform Learning

Global distiller Diageo is known for marketing innovation on behalf of brands like Smirnoff, Tanqueray, Johnnie Walker, and Guinness.  In its quest to drive consumer engagement, the company has set up a program to rapidly iterate across digital platforms, including smartphones, tablets, and Facebook. Part of its approach involves standardization of data collection among agencies... Continue reading »
by Zach Rodgers // July 6th, 2012 //
»

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