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»Chris Copeland

GroupM Next’s Copeland: Data Is At The Center Of E-Commerce

E-commerce has become much more mainstream in the last two years. And yet, no one company, except for Amazon or perhaps Apple, appears to be notably dominant. Earlier this week, WPP’s GroupM Next released a survey of 1,000 users that showed 45 percent of customers shopping in-store at brick and mortar locations will walk out... Continue reading »

by David Kaplan // August 22nd, 2012 //
»
 

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