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»Daryl Lee

IPG Elevates Media Leadership To Its Executive Team

IPG revealed a series of changes to its executive suite on Monday that brings media leadership to the top of the organization. Philippe Krakowsky, IPG’s chief strategy and talent officer and CEO of IPG Mediabrands, will assume the newly-created position of chief operating officer. He will retain his duties as chief strategy and talent officer... Continue reading »
by Alison Weissbrot // September 9th, 2019 //
»
What Would The Media Plan Look Like Without Facebook?

While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems like... Continue reading »
by Alison Weissbrot // February 6th, 2019 //
»
Under Global CEO Daryl Lee, UM Prioritizes Strategy Over Efficiency Plays

As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically with data and analytics to grow clients’ businesses. That often means sitting out a major pitch if it’s clear the focus will be on cost cutting. “It goes against how agencies have been trained, which... Continue reading »
by Alison Weissbrot // January 14th, 2019 //
»
Behind CEO Henry Tajer’s Exit At IPG Mediabrands

Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands... Continue reading »
by Alison Weissbrot // May 11th, 2017 //
»
 

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