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»Ocean Spray

Ocean Spray Is Getting More Juice Out Of Attribution With RCT Testing

Ocean Spray is using a version of the vigorous measurement approach that the Food and Drug Administration uses to test medicines and vaccines, including the COVID-19 vaccine. The method, called randomized control trial (RCT) measurement, isn’t a new concept. (Fun fact: Apparently, the first randomized control trial took place in Nuremberg, Germany in 1835, as… Continue reading »
by Allison Schiff // November 19th, 2021 //
»
6 Brand Leaders Offer Their 2020 Predictions

Throw a brick and you’ll hit a 2020 marketing prognosticator, but in a way there’s only one cohort whose predictions matter in this industry: the marketer, who sets strategy and writes all the checks. So we asked six leading brand marketers the following question: “What will be the biggest challenge and opportunity for marketers in… Continue reading »
by Zach Rodgers // January 2nd, 2020 //
»
 

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