commerce

Retail’s Big Show, the annual NRF event in New York City, was big on agentic commerce, unsurprisingly, as well as influencer and creator marketing, which was an eye-opener.

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

America’s biggest department stores are changing, and changing fast.

“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”

“You’ve got to really evaluate your [media] mix almost every day, but particularly when you’re on shelves and on Amazon,” AG1 CMO Paulie Dery, who joined in August 2024, told AdExchanger.

AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday.

AdExchanger caught up Milani CMO Jeremy Lowenstein about how the beauty brand fits into mass-market retail, in contrast to DTC and social-based brands.