Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle
Inside Google’s pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem.
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OPINION: Data-Driven ThinkingEverything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
While Eric Seufert’s “everything is an ad network” mantra keeps being proven correct, a new truism is also taking shape: “Wherever an advertising business emerges, the measurement challenge follows.”
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One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.
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Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.