Agentic Commerce

For companies like Shopify, Criteo and Instacart – and even for giants like Amazon and Walmart – figuring out if the agentic oasis is real or a mirage is their priority No. 1.

Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows deserve new ads.

Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.

AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

Retail’s Big Show, the annual NRF event in New York City, was big on agentic commerce, unsurprisingly, as well as influencer and creator marketing, which was an eye-opener.

Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.

New Generation AI, a startup founded last year, is looking to build agentic AI products for brands and retailers of any size. It’s an exciting time, says Jonathan Arena, one of New Gen’s co-founders and a former product lead at Patreon.