In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure and inventory they expect – unveiled their respective tools designed to limit, if not eliminate, the waste caused by fraudulent traffic – namely “bots.” The new tools, as outlined by […]
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]
David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options. Our concern […]
