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»Mobext

Sizmek Adds Safety To Its Stack, Integrates Peer39 Data Into StrikeAd

Mobext, the mobile arm of Havas Media Group, is hoping to get away from using pain-in-the-neck manual whitelists and blacklists to manage brand safety and contextual placements. Consequently, it’s been testing the fruits of an integration – revealed Wednesday – between Peer39, the brand safety and online semantic platform Sizmek bought in 2012, and StrikeAd,... Continue reading »
by Allison Schiff // May 11th, 2016 //
»
Mobext: Marketing Is A Context, Not A Channel

While a new piece of mobile tech seems nifty, will it irritate consumers? It’s a deceptively simple question and one that Warren Zenna often has to ask himself. As EVP and managing director of Mobext US, the mobile arm of Havas Media Group, Zenna and his team are constantly presented with a steady and constant... Continue reading »
by Allison Schiff // July 27th, 2015 //
»

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