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»StrikeAd

Sizmek Adds Safety To Its Stack, Integrates Peer39 Data Into StrikeAd

Mobext, the mobile arm of Havas Media Group, is hoping to get away from using pain-in-the-neck manual whitelists and blacklists to manage brand safety and contextual placements. Consequently, it’s been testing the fruits of an integration – revealed Wednesday – between Peer39, the brand safety and online semantic platform Sizmek bought in 2012, and StrikeAd,... Continue reading »
by Allison Schiff // May 11th, 2016 //
»
Q1: Sizmek Snags Mobile DSP StrikeAd For $11.7 Million; Mobile Revenue Up, Overall Revenue Down

Acquisitions and earnings – Sizmek likes to multitask. On Thursday, the company announced its Q1 2015 results and its intention to buy mobile DSP StrikeAd for $11.7 million. Excluding StrikeAd, revenue from mobile formats, in other words HTML5-related revenue, was up 103% YoY in Q1 2015, while in-stream video revenue increased 10% in the same timeframe.... Continue reading »
by Allison Schiff // May 14th, 2015 //
»
StrikeAd Plans For The ‘Mobile RTB Moment’ In Asia And U.S.

Both mobile ad spending and real-time bidding are growing rapidly, but for many advertisers, whether there’s enough scale to justify a major investment in either of those formats remains a question. Mobile demand side platform StrikeAd is hoping to promise enough scale for mobile buyers by simultaneously stretching its operations from its original UK base... Continue reading »
by David Kaplan // August 20th, 2012 //
»

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