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»Havas UK

Google Adds More Brand Safety Controls After UK Brands Pull Spend

Google updated its brand safety controls on Tuesday after a slew of companies pulled advertising spend from YouTube and Google Ad Exchange. In response to the withdrawals, Google promised to develop tools to better police and remove ads from content that attacks people based on their race, gender, religion or “similar categories.” To do so,… Continue reading »

by Alison Weissbrot // March 21st, 2017 //
»
 

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