Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny] […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “You finally really did it. You maniacs! You blew it up!” – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether […]
Consolidation is the name of the game in the demand-side platform (DSP) industry. Google, Amazon and The Trade Desk have grown relentlessly. And DSP rivals such as Zeta Global, Adobe and SingTel’s Amobee have hoovered up market share with acquisitions of small, unprofitable DSP businesses. But don’t count out the independent DSP category, said Ari […]
Looking for proof that the ad tech sector is still growing? Well, you won’t find much on Inc. Magazine’s most recent revenue survey, released on Wednesday. The list, which keeps tabs on the three-year revenue growth of independent companies, was nearly devoid of ad tech startups – although there are a handful of notable exceptions. Freestar, […]
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets” […]
Beeswax raised $15 million in Series B funding which it will use to support connected TV and win marketer clients. As it expands to achieve these initiatives, Beeswax will double its current headcount of 65 by the end of this year. The software-as-a-service DSP last raised funds in 2016. The new round brings total funding […]
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The latest ad tech buzzword is supply-path optimization, and conveniently it comes with a tidy acronym – SPO – to save us all typing time. […]
