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»Retail Data

PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions

PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General taste... Continue reading »
by James Hercher // July 19th, 2019 //
»
Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San Francisco-based ad tech startup. Walmart did not disclose terms of the deal or how many employees it will add with Polymorph. Polymorph, formerly AdsNative, raised a total... Continue reading »
by James Hercher // April 11th, 2019 //
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How IRI Is Setting Up Shop For The Next Generation Of Retail Data

The 40-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution. The bulk of IRI’s revenue still comes from its longstanding market share analytics business, said President and CEO Andrew Appel. “But business is shifting dramatically... Continue reading »
by James Hercher // March 14th, 2019 //
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Shopper Marketing Is Moving Online As Brands Open Data To Stores

Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing first-party data, shopper marketing budgets – traditionally spent on last-leg marketing efforts like high-performing shelf space, in-store signage, coupon circulars and co-marketing (“Find us at your nearest…”) – are moving online. “Merchants are talking to me... Continue reading »
by James Hercher // July 3rd, 2017 //
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