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»bill schild

Will Google Divest Its Ad Platform?; New CEO At LinkedIn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny]... Continue reading »
by AdExchanger // February 6th, 2020 //
»
Don’t Overlook The Potential Of Connected TV Advertising

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Schild, SVP of US Marketing at Specific Media. The smart TV market is on the cusp of explosive growth. In 2012 the number of US homes with connected... Continue reading »
by AdExchanger // May 10th, 2013 //
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