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»FastPay

Programmatic's Slow Payment Problem Puts A Strain On The Industry

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors and... Continue reading »
by Alison Weissbrot // February 20th, 2018 //
»
Videology Takes Out An $80M Credit Facility To Advance Its TV Platform

Videology revealed Wednesday that it received an $80 million credit facility from lending and payment services provider FastPay and Tennenbaum Capital. Since its founding a decade ago, Videology has raised about $121 million in capital financing, but at this advanced stage in the company's lifecycle, it didn't necessarily make sense to raise another round of costly... Continue reading »
by Kelly Liyakasa // August 10th, 2017 //
»
FastPay Expands Lending Limits For Audience-Rich And Cash-Hungry Publishers

While publishers deliver an online ad in fractions of a second, the buyer typically doesn’t pay for 90 days or more. That’s not a relationship that advantages the sell side. “You have to pay payroll right away and you have to pay supply sources right away, so there’s this working capital friction in ad tech,”... Continue reading »
by James Hercher // November 7th, 2016 //
»
Digital Media Creditor FastPay Says Slow Payments Are The New Normal

Three years ago, AdExchanger covered FastPay, a startup offering credit lines to digital media companies. Since then, FastPay has raised about $35 million in credit and equity itself, expanded its clientele, and is about to launch a new product. FastPay steps in when an ad network owes money to a publisher but hasn't yet been... Continue reading »
by Judith Aquino // May 13th, 2013 //
»
 

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