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»multivariate bid models

Beeswax Ups Its Optimization Game

While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets”... Continue reading »

by Sarah Sluis // April 17th, 2019 //
»
 

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