Amid fears of a recession and wild swings in the stock market, advertising technology companies are enjoying a renaissance. Since the start of 2019, shares of the video ad tech company Telaria have more than doubled in value, from below $4 to $10.45 as of this week. Rubicon Project also started the year trading below […]
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a […]
Call it the circle of life, or the post-boom days of online advertising or just the end of the ad tech OG. What’s clear, though, is that many pioneers of the first wave of advertising technology companies are getting out of the game. Brian O’Kelley, co-founder and former CEO of AppNexus, holds the patent on […]
Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factors […]
If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re an ad tech company without a unique value prop that’s jonesing for an exit, apologies, the outlook remains fairly bleak. Although digital advertising is still growing – it’s a $100 billion market today – Google and Facebook […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize […]
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week. Even if not all marketers are ready or interested in taking their media buying in-house, there’s a desire across the board for more control over their tech stack – or at least to know what the heck’s […]
ISpot some cash! TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total to $57.8 million, the company’s CEO and founder Sean Muller told AdExchanger on Tuesday. Investors Insight Venture Partners and Madrona Venture Group led the round. No investors took money off the table. ISpot will […]
Ad tech, where art thou? Inc. Magazine released its annual Inc. 5000 revenue survey on Wednesday, with few well-known ad tech companies hitting the ranks. The list, which tracks the three-year revenue growth of indie companies, had numerous social mar tech and mobile marketing platforms with a few newbie programmatic agencies and old-school digital ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech Is Consolidating Ad tech shows the hallmarks of a maturing market. Financing for ad tech companies this year is on pace for $1.5 billion, about half what it reached in 2015, The New York Times reports, citing data from CB Insights. Meanwhile, […]
