On agency holding company Omnicom’s Q2 2013 earnings call today with Wall Street analysts, CEO John Wren and CFO Randall Weisenburger talked “programmatic strategy” as Omnicom’s net income for the most recent quarter increased 2.4% to $289.5 million from $282.7 million in Q2 of 2012. Read the earnings release (PDF). The holding company is looking to […]
Accuen, Omnicom Media Group’s trading desk, is officially opening trading desk operations across 20 markets in Latin America, giving the programmatic unit coverage in 60 countries. Much of the focus on the nations that comprise Central and South America has tended to revolve around the rise in consumer spending by Hispanics in the US and […]
Centro is bringing mobile and tablet ad inventory to its programmatic display ad serving system, called Brand Exchange. Publishers and agency trading desks AdExchanger spoke with view the offering as a way to further unlock the largely untapped local ad market. While mobile and tablet usage is growing, it’s still a mere fraction of the […]
Last week in Cannes, global leaders from the five biggest holding company trading desks convened for a panel discussion hosted by the Rubicon Project. The event took place on a rooftop against the backdrop of the Mediterranean Sea, while on the sidewalk below creatives scurried between beach parties and celeb-packed sessions at the Palais des […]
On yesterday’s Omnicom Q3 earnings call with CEO John Wren and CFO Randall J. Weisenburger, the ad agency’s digital media and analytics efforts through Annalect were highlighted…. -and that’s news in itself as trading desk-related business has rarely, if ever, made an appearance on a holding company earnings call. A trend to watch for the […]
Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including “education” fatigue, incursions made by DSPs, and making audience trading part of the “fabric” of all agencies. We’ll present this one lick-by-lick in honor […]
Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren’t equally able to use it — which has led to some hand wringing. WPP’s Xaxis had a direct seat, while Publicis’s Vivaki […]
With Facebook Exchange now three months old and officially out of beta, agencies have started to get a sense of the possibilities. In many cases they’re working through holding company trading desks to source audience and measure results on the fledgling marketplace. For Omnicom Group agencies, that means collaborating with Accuen. AdExchanger spoke with Josh […]
Omnicom Media Group (OMG) has announced that Josh Jacobs is the new President of Accuen, OMG’s answer to the agency trading desk trend that has swept through ad holding companies. Jacobs previous experience includes executive roles at Glam Media, where he was SVP of Ad Products and Marketing,, and Yahoo!, where he was VP & […]
