Brendan Moorcroft is CEO at Mediabrands Audience Platform, a unit of Mediabrands and part of agency holding company Interpublic Group. Earlier this week, Mediabrands announced the acquisition of social agency Spring Creek Group. Read more on PaidContent. Moorcroft discussed the acquisition, audience buying and the strategy ahead for Mediabrands Audience Platform. AdExchanger.com: First, can you... Continue reading »