• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»MAP

IPG's Cadreon Gets A Seat At The Grown-Up Table

Interpublic Group has made changes to its Cadreon trading desk in North America, uprooting it from its previous home in the Mediabrands Audience Platform and repotting it in the Magna Global media investment arm. As Adweek reported earlier this month, a new entity called Magna Global North America will absorb the trading desk along with... Continue reading »
by Zach Rodgers // April 26th, 2013 //
»
Reviewing Mediabrands Audience Platform's Global Roll-Out With Arun Kumar

As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For Interpublic Group (IPG), its Mediabrands Audience Platform (MAP) unit spearheads ATD strategy and begins by defining markets according to geographic clusters. North America is one cluster and matched by MAP... Continue reading »
by John Ebbert // February 4th, 2013 //
»
Advertising Week Ends, Agency Trading Desks Go On

Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including "education" fatigue, incursions made by DSPs, and making audience trading part of the "fabric" of all agencies. We'll present this one lick-by-lick in honor... Continue reading »
by Zach Rodgers // October 5th, 2012 //
»
Mediabrands Audience Platform CEO Moorcroft Discusses Audience Buying And The Strategy Ahead

Brendan Moorcroft is CEO at Mediabrands Audience Platform, a unit of Mediabrands and part of agency holding company Interpublic Group. Earlier this week, Mediabrands announced the acquisition of social agency Spring Creek Group. Read more on PaidContent. Moorcroft discussed the acquisition, audience buying and the strategy ahead for Mediabrands Audience Platform. AdExchanger.com: First, can you... Continue reading »
by AdExchanger // October 13th, 2011 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Ads.Txt Has Failed - And What To Do About It
  • What The Biden Presidency Means For Privacy, Consumer Protection And Antitrust
  • It’s Official: YouTube No Longer Accepts Third-Party Pixels
  • Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M
  • Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved