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»Mediabrands Audience Platform

Architects Of IPG's Trading Desk Create Programmatic Consulting Firm

The guys who came up with Interpublic Group's display ad-trading strategy have embarked together on a joint consulting venture. Their new company, Unbound, will serve as a systems integrator to brands and publishers as they make decisions about programmatic ad technologies. "We saw a pretty big gap in the marketplace. There's no real technology-and-service systems... Continue reading »
by Zach Rodgers // August 20th, 2013 //
»
IPG's Cadreon Gets A Seat At The Grown-Up Table

Interpublic Group has made changes to its Cadreon trading desk in North America, uprooting it from its previous home in the Mediabrands Audience Platform and repotting it in the Magna Global media investment arm. As Adweek reported earlier this month, a new entity called Magna Global North America will absorb the trading desk along with... Continue reading »
by Zach Rodgers // April 26th, 2013 //
»
Advertising Week Ends, Agency Trading Desks Go On

Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including "education" fatigue, incursions made by DSPs, and making audience trading part of the "fabric" of all agencies. We'll present this one lick-by-lick in honor... Continue reading »
by Zach Rodgers // October 5th, 2012 //
»
 

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