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»Lori Tavoularis

As Newspaper Sale Talks Hover, Tribune Presses Ahead With Ad Reinvention

Lori Tavoularis, managing director for Revenue Partnerships at Tribune Digital, said she is ignoring the uncertainty around a possible sale of some or all of the newspaper division that houses her unit. Last week, according to The Daily Caller, Koch Industries decided to give up its pursuit of the newspaper chain, which was split from... Continue reading »
by David Kaplan // August 27th, 2013 //
»
Centro Expands Locally Focused 'Brand Exchange' To Mobile, Tablet Inventory

Centro is bringing mobile and tablet ad inventory to its programmatic display ad serving system, called Brand Exchange. Publishers and agency trading desks AdExchanger spoke with view the offering as a way to further unlock the largely untapped local ad market. While mobile and tablet usage is growing, it's still a mere fraction of the... Continue reading »
by David Kaplan // June 24th, 2013 //
»
Tribune Digital Looks To Programmatic To Build Mobile Ad Attraction

Tribune Digital, the interactive arm of the newspaper and broadcasting company, expects mobile traffic on its 36 WAP sites and 60 apps to exceed the PC-based usage it gets this year across its 50 websites. But the question facing it and other publishers looking to nudge ad spending to more closely match users' smartphone and... Continue reading »
by David Kaplan // February 21st, 2013 //
»
 

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