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»Brand Exchange

Centro Expands Locally Focused 'Brand Exchange' To Mobile, Tablet Inventory

Centro is bringing mobile and tablet ad inventory to its programmatic display ad serving system, called Brand Exchange. Publishers and agency trading desks AdExchanger spoke with view the offering as a way to further unlock the largely untapped local ad market. While mobile and tablet usage is growing, it's still a mere fraction of the... Continue reading »
by David Kaplan // June 24th, 2013 //
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