AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
One interesting facet of the COVID-19 outbreak has been the sudden primacy of data and science in setting policy. Today in AdExchanger’s podcast series “Social Distancing With Friends,” Wavemaker Global’s chief data sciences officer, Karima Zmerli, speaks to the evolving data story. “For me the most important thing was to understand what model has been […]
Some CEOs have a home office. Others, such as LiveRamp chief Scott Howe, have a 1956 Airstream Bubble trailer. Today on “Social Distancing With Friends,” Scott steps away from his family of five (plus two cats and a white Lab) and checks in from his “perfect escape pod.” The backstory, in Scott’s words: I spent […]
Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he […]
As a digital advertising OG, John Nardone has steered quite a few ships through economic downturns. While this one feels different, he has a lot of practical advice on leading during a hard time – whether it’s the necessity of overcommunicating or the importance of preparation for client calls on Zoom. John also weighs in […]
Most mornings, you’ll find Barry Lowenthal, CEO of The Media Kitchen, doing makeshift yoga and Pilates with his neighbors on the beach near his condo in Palm Springs – at a safe distance, of course. And then the day kicks off, a series of Zoom calls and hangouts and conversations with staff, vendors and brand clients […]
A factoid for our times: Kohler’s sales of smart toilets increased eightfold during the first two weeks of March compared with this time last year. The trend makes sense to Alex Farr, CEO of Zammo, a platform that brands can use to easily build voice apps. Touchless tech is taking off as people do their […]
Todd Garland spent the past 12 years building BuySellAds into a programmatic mainstay, and a standout of the Boston ad tech scene. “The idea that you can wake up one day and wonder if it’s gone is terrifying,” he says. The questions of existential dread have mostly subsided, as people settle into their work-from-home routine. There are even […]
If you’re blocking the word “coronavirus,” you’re essentially blocking everything. In this episode of “Social Distancing With Friends,” The Washington Post’s VP of commercial tech, Jarrod Dicker, checks in from his high-energy household (its members include three boys and two dogs) to talk publisher problems, including aggressive advertiser blocklists and the general trend of deflating […]
Really though, does a pharma company like Bayer even need to advertise during a global pandemic? Actually, yes, says Bayer’s head of media in North America Josh Palau. “Right now, consumers are so in need of the products we make that anything we can do to make sure we’re front and center to get what […]
What happens when everybody in a global organization suddenly has to work from home? Integral Ad Science chief Lisa Utzschneider speaks about leadership – across multiple time zones – during a pandemic. “When you looked at the data early on, you could see it coming,” she says. “The team in Tokyo, they were the first […]
