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»SDWF

Del Monte CMO Elana Gold Talks Real-World And Media Supply Chains

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, Elana Gold took over the chief marketer role at Del Monte Fresh, one of the major US fruit and produce companies, with big plans to promote whole new product lines, like a... Continue reading »
by James Hercher // July 14th, 2020 //
»
NBCU’s Mark Marshall On How TV Advertising Will Evolve This Year

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on strategies that worked during previous downturns, in case the economy did turn south this year, said Mark... Continue reading »
by James Hercher // June 18th, 2020 //
»
BidSwitch's Barry Adams On Keeping An Eye On The Bouncing Ball In Ad Tech

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Barry Adams, general manager of BidSwitch, lived abroad for 20 years, in China, Hong Kong and most recently London – until the end of January this year, when he got married and moved to New... Continue reading »
by James Hercher // June 16th, 2020 //
»
Verizon Media CEO Guru Gowrappan: 'If You Don’t Take Care Of Yourself, It’s Hard To Take Care Of Others.'

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. One week ago, social distancing was still at the top of our minds as we debated the steps needed to reopen. But though America’s businesses haven’t emerged from hibernation, its citizens surely have – not... Continue reading »
by Ryan Joe // June 3rd, 2020 //
»
Social Distancing With Friends: Visible CMO Minjae Ormes

Minjae Ormes moved to a new home in Denver in March, on Corona Street, believe it or not. A few days later, a shelter-in-place rule was in effect and Visible, the Verizon pay-as-you go mobile cell service and data service where Minjae is CMO, did a full overhaul of its marketing strategy and value prop... Continue reading »
by James Hercher // May 27th, 2020 //
»
Social Distancing With Friends: Eyeo CEO Till Faida

Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world's largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile... Continue reading »
by James Hercher // May 20th, 2020 //
»
Physical Distancing With Friends: Martin Sorrell

Sir Martin Sorrell thinks the term “social distancing” could use a rebrand, since we’re actually communicating more than ever, albeit virtually. “I think social distancing is not the right way of putting it,” he says. “It’s physical distancing.” As founder and CEO of S4 Capital, Sir Martin is keeping an eye on his 2,500 employees... Continue reading »
by Alison Weissbrot // April 13th, 2020 //
»
Social Distancing With Friends: LiveRamp CEO Scott Howe

Some CEOs have a home office. Others, such as LiveRamp chief Scott Howe, have a 1956 Airstream Bubble trailer. Today on “Social Distancing With Friends,” Scott steps away from his family of five (plus two cats and a white Lab) and checks in from his “perfect escape pod.” The backstory, in Scott’s words: I spent... Continue reading »
by Ryan Joe // April 8th, 2020 //
»
Social Distancing With Friends: Rubicon Project/Telaria CEO Michael Barrett

When Rubicon Project and Telaria announced their merger in December, the coronavirus was only just beginning to raise flags in Wuhan, China. Three months later, the deal is officially done – the merger closed on Wednesday – and Michael Barrett, CEO of the combined entity, is adjusting plans for the integration and product road map. The companies... Continue reading »
by Sarah Sluis // April 2nd, 2020 //
»
 

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