voice search

A factoid for our times: Kohler’s sales of smart toilets increased eightfold during the first two weeks of March compared with this time last year. The trend makes sense to Alex Farr, CEO of Zammo, a platform that brands can use to easily build voice apps. Touchless tech is taking off as people do their […]

Burger King’s stunt to activate Google’s Home device with a 15-second TV spot is the first deliberate attempt by a brand to tie paid media with voice-activated search, raising questions about how brands should approach advertising on smart home devices. On Wednesday, the quick-serve restaurant ran a commercial in which an employee asks, “Okay, Google, […]