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»AdExchanger Talks

Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder

Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks. Snyder is the former CEO of Grapeshot, one of the… Continue reading »
by Allison Schiff // July 5th, 2022 //
»
The Democratization Of Sponsored Listings, With Topsort CEO And Founder Regina Ye

When Topsort CEO Regina Ye was in college, she launched an ecommerce brand called Zirui to produce and sell reusable magnetic travel toiletry kits. She kicked off a Kickstarter campaign, made 3D-printed prototypes of the product, glued the pieces together, gathered feedback on the design – it was a lot of work, but also a… Continue reading »
by Allison Schiff // June 21st, 2022 //
»
Catching Up With Dr. Johnny Ryan On How Ad Tech Can Change So Much – And Also Not At All

For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper standards on the internet. Then came GDPR. Now they have the tools and the teeth. But, still, privacy enforcers are mostly unable to disrupt the status quo. At least to hear Johnny Ryan tell the… Continue reading »
by James Hercher // June 14th, 2022 //
»
Real Talk About Retail Media, With Ascential’s Patrick Miller

Retail media networks are coming out of the woodwork: Kroger, Target, Walmart, Michael’s, Best Buy, Ulta, Albertsons, Macy’s, AutoZone – even Dollar Tree has got one. But what exactly do people mean when they refer to a “retail media network”? It’s become an umbrella term. “I think it’s sloppy language,” says Patrick Miller, co-president of digital… Continue reading »
by Allison Schiff // June 7th, 2022 //
»
Crashing The Upfronts, With YouTube VP Debbie Weinstein

Here’s a stat to make your eyes bug out: YouTube personality MrBeast’s channel on YouTube has more subscribers than the largest ad-supported streaming services. MrBeast’s more than 95 million subs trump Paramount-owned Pluto TV (67.5 million), Fox-owned Tubi (51 million) and NBCU’s Peacock (28 million). “In and of himself, MrBeast … has created a phenomenon,… Continue reading »
by Allison Schiff // May 31st, 2022 //
»
Mobile Attribution’s Next Phase, With Adjust CEO Simon Dussart

Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company Adjust. Depending on who you ask, “probabilistic” could simply be a synonym for “fingerprinting,” but there is a distinction between them, Dussart says on this week’s episode of AdExchanger Talks. Fingerprinting is explicitly verboten under… Continue reading »
by Allison Schiff // May 24th, 2022 //
»
The Post-IDFA Era Ain’t Bad, With IronSource CRO Omer Kaplan

When Google announced the Android Privacy Sandbox in February – and subtly heralded the coming end of the Google ad ID – Google gave developers loads of lead time to prepare. Google is putting out proposals over the course of this year with a beta release scheduled for sometime in Q4. Makes sense. Advertising is Google’s… Continue reading »
by Allison Schiff // May 17th, 2022 //
»
The ROI Of Doing Good, With Good-Loop CEO Amy Williams

The fact that online advertising has a carbon footprint is starting to take hold in the public consciousness. GroupM, Publicis and PHD, for example, have all signed a pledge to achieve net zero carbon costs in their advertising supply paths by 2030, and ad tech startups are cropping up and releasing products to help track… Continue reading »
by Allison Schiff // May 10th, 2022 //
»
Rooting For Nielsen (Really), With VAB CEO Sean Cunningham

Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s understandable. Most companies weren’t ready for COVID-19. The problem was how Nielsen acted after its undercounting came to light, says Sean Cunningham, president and CEO of the Video Advertising Bureau (VAB), a trade organization that… Continue reading »
by Allison Schiff // May 3rd, 2022 //
»
Move Fast And Fix Things, With IAB Tech Lab CEO Tony Katsur

It’s been more than two years since the IAB Tech Lab first announced Project Rearc, an industry effort with the rather lofty goal of rearchitecting how personalized advertising functions online. Google keeps kicking the can down the road, but third-party cookies are scheduled to be phased out in Chrome starting next year – and the… Continue reading »
by Allison Schiff // April 26th, 2022 //
»
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