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»AdExchanger Talks

OpenX CEO John Gentry Opens Up On Why An IPO Is Not In The Cards Right Now

If you’re waiting for OpenX to follow in the footsteps of Magnite, PubMatic and others and make a long-awaited debut on the public market in 2022 – well, it’s not happening. The earliest OpenX would kick off the process is between 18 and 24 months from now, says CEO John Gentry on this week’s episode of... Continue reading »
by Allison Schiff // January 18th, 2022 //
»
Living Under Apple’s Thumb, With AppsFlyer CEO Oren Kaniel

To say that 2021 was a weird and stressful year for the mobile app measurement ecosystem is an understatement. But it’s not like privacy as a concern only came on the scene last year with the release of iOS 14.5 and the requirement from Apple to request permission before collecting a user’s IDFA. “Privacy is... Continue reading »
by Allison Schiff // January 11th, 2022 //
»
MParticle CEO Michael Katz On Living In The CDP Era

Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from the stage that “DMPs are dead. Welcome to the CDP era.” It was a somewhat controversial statement at the time, although not necessarily surprising coming from a CDP. Even so, it’s a sentiment that’s “aged... Continue reading »
by Allison Schiff // January 4th, 2022 //
»
The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement

2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest... Continue reading »
by Allison Schiff // December 28th, 2021 //
»
The CDP Market Is Growing Up, With BlueConic COO Cory Munchbach

The evolution of the customer data platform market can be tracked based on the type of RFPs vendors have received over the years from potential brand clients. Around 2014, it was “sort of a DMP-plus type of RFP,” says Cory Munchbach, chief operating officer at CDP BlueConic, on this week’s episode of AdExchanger Talks. “You... Continue reading »
by Allison Schiff // December 21st, 2021 //
»
The Inside Scoop On OOH’s Post-Pandemic Revival With OAAA CEO Anna Bager

The start of the pandemic was a tricky time for the out-of-home advertising industry for obvious reasons. It’s hard to reach people outside when they’re being encouraged to spend as little time outside as possible. And so as digital advertising soared in 2020, out-of-home (OOH) ad revenue plummeted. During the first three quarters of last... Continue reading »
by Allison Schiff // December 14th, 2021 //
»
Evening The Score With Comscore CEO Bill Livek

Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media while stuck at home had actually declined. But Comscore’s data told quite a different story, says CEO Bill Livek on this week’s episode. When... Continue reading »
by Allison Schiff // December 7th, 2021 //
»
No More Half Measures in TV Measurement, With VideoAmp CEO Ross McCray

When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new company, they were less than impressed. “People hated the space,” McCray says on this week’s episode of AdExchanger Talks. “I would go and pitch our solution about the future and you’d have VCs saying …... Continue reading »
by Allison Schiff // November 30th, 2021 //
»
Searching For Privacy Online With Mozilla’s CMO, Lindsey Shepard

Although privacy and online advertising are often framed as mortal enemies – or at least mutually exclusive – it doesn’t have to be the case, says Lindsey Shepard, CMO of Mozilla, maker of the Firefox browser. “The advertising ecosystem online is fundamentally broken right now – I believe that,” says Shepard (although, you can call her “Shep”).... Continue reading »
by Allison Schiff // November 22nd, 2021 //
»
Listen Up! Let’s Address Podcasting’s Measurement Problem, With Acast’s Head Of Automation

The podcast market is growing like crazy, with ad spend set to break $2 billion by 2023, double the number eMarketer has forecasted for this year. But there are still a few roadblocks standing in the way. Measurement is a big one. “It’s the elephant in the room,” says Elli Dimitroulakos, head of automation in... Continue reading »
by Allison Schiff // November 16th, 2021 //
»
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