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»AdExchanger Talks

Data Sharing Is Caring, With Rebel AI CEO Manny Puentes

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week has spent his entire career in ad tech. Since 1997, Manny Puentes has worked at a series of companies ranging from ad servers to publisher networks to programmatic platforms. In 2016, he founded Rebel... Continue reading »
by Zach Rodgers // April 8th, 2021 //
»
Retail Media Explodes, With Pacvue President Melissa Burdick

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale on big ecommerce platforms like Amazon, Walmart and Instacart. The retail media space has accelerated significantly since the biggest chains jumped... Continue reading »
by Zach Rodgers // March 31st, 2021 //
»
Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Streaming TV adoption has accelerated to the point where a large majority of US households contain a connected TV device, and nearly as many (78%, per Leichtman Research) subscribe to at least one streaming service. But marketers are... Continue reading »
by Zach Rodgers // March 26th, 2021 //
»
Welcome To Eric Seufert's Brain, Where It's All Mobile All The Time

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very... Continue reading »
by Allison Schiff // March 22nd, 2021 //
»
Creative Partners Rule TikTok’s Marketing Ecosystem

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Inspire creativity and bring joy.” TikTok’s mission statement applies as much to its advertising as it does to its consumer-facing product. This week on AdExchanger Talks, head of ecosystem partnerships Melissa Yang describes why the company decided to... Continue reading »
by Zach Rodgers // March 12th, 2021 //
»
Programmatic Convergence

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is... Continue reading »
by Zach Rodgers // March 5th, 2021 //
»
Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path to herd immunity against future advertising disruptions.  Instead of driving marketers to a single solution, she says Experian is focused... Continue reading »
by Zach Rodgers // February 26th, 2021 //
»
Industry Preview: Dole’s Global CMO On Why Digital Transformation Is About Way More Than Marketing

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. You know you’re a good marketer when you can convince a four-year-old that broccoli is a treat. Although Rupen Desai... Continue reading »
by Allison Schiff // February 22nd, 2021 //
»
Building A Future Where Data Doesn’t Move, With InfoSum President Lauren Wetzel

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. InfoSum is a company to watch. The five-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, President Lauren Wetzel talks... Continue reading »
by Zach Rodgers // February 19th, 2021 //
»
Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by ENGINE Media Exchange. NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms even before the 2020... Continue reading »
by Ryan Joe // February 16th, 2021 //
»
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