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»AdExchanger Talks

Bacardi CMO John Burke On Recapturing Experiential Marketing (And Fun)

Bacardi CMO John Burke has been in lockdown at his home in London for the past two months. And his challenge is to figure out how to bring people together to relax and enjoy a drink … when people can’t gather together or, seemingly, relax. There are opportunities to reach consumers and be a part... Continue reading »
by James Hercher // June 1st, 2020 //
»
The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when... Continue reading »
by Zach Rodgers // May 29th, 2020 //
»
Social Distancing With Friends: Visible CMO Minjae Ormes

Minjae Ormes moved to a new home in Denver in March, on Corona Street, believe it or not. A few days later, a shelter-in-place rule was in effect and Visible, the Verizon pay-as-you go mobile cell service and data service where Minjae is CMO, did a full overhaul of its marketing strategy and value prop... Continue reading »
by James Hercher // May 27th, 2020 //
»
Social Distancing – And Meditating – With Friends: Polar CEO Kunal Gupta

“Visualize where you are. It may be a city or a neighborhood … the building … the home … the floor … the room.” In honor of Mental Health Month, we did something a little different in this episode. The second half is a guided meditation session led by Kunal Gupta who, in addition to... Continue reading »
by Allison Schiff // May 22nd, 2020 //
»
Is LiveIntent In A Sweet Spot?

The end of the third-party cookie and the arrival of COVID-19 are twin tornados tearing the roofs off many ad tech houses. But some companies stand to gain. There’s Google, course, and … LiveIntent? This week on AdExchanger Talks, President Brian Silver makes a case that his company is well positioned to weather the recession... Continue reading »
by Zach Rodgers // May 22nd, 2020 //
»
Social Distancing With Friends: Eyeo CEO Till Faida

Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world's largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile... Continue reading »
by James Hercher // May 20th, 2020 //
»
Social Distancing With Friends: Known CEO Kern Schireson

What’s it like to start a new agency just as the coronavirus pandemic takes over the world and advertisers pull back spend? In early February, Kern Schireson unveiled his data agency Known, which he built by combining his company Schireson Associates with two acquisitions: Stun Creative and the branding agency Blackbird. A month later, the... Continue reading »
by Ryan Joe // May 14th, 2020 //
»
Social Distancing With Friends: Habu CEO Matt Kilmartin

Matt Kilmartin, CEO and co-founder of data startup Habu, is embracing the walking meeting. He goes for long strolls in the woods near his home in the suburbs about 20 miles outside of Boston, eschewing the video conference for good old-fashioned phone calls. Zoom fatigue is real. Walking and talking is “a good way to... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Carat USA CEO Angela Steele: Addressable Media Will Win

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There is a mix shift underway caused by COVID-19 that will affect channels differently, according to Angela Steele, CEO of Carat USA. The best positioned media sellers can provide a clear line of sight into TV and video... Continue reading »
by Zach Rodgers // May 12th, 2020 //
»
Social Distancing With Friends: Salesforce Marketing Cloud's Adam Blitzer

When Adam Blitzer, EVP and GM of three Salesforce clouds (Marketing, Commerce and Community) co-founded marketing automation platform Pardot in 2007, the Great Recession was just around the corner and real estate was damned cheap. Pardot the startup snagged the top floor of a 34-story office building in Atlanta for $4 a square foot and... Continue reading »
by Allison Schiff // May 5th, 2020 //
»
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