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»AdExchanger Talks

GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Linda Boff is among the most recognized marketing leaders in the world. She has seen a lot in her 16 years at GE, of which she has spent the past five years as chief marketing and communications officer.... Continue reading »
by Zach Rodgers // August 12th, 2020 //
»
Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’

Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads. The future of automated advertising, top to bottom, is changing in two critical ways. First, machine... Continue reading »
by Sarah Sluis // August 4th, 2020 //
»
AdExchanger Talks: P&G Senior Director Eric Austin

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The downfall of digital identifiers – and the question of what will replace them – is being closely followed by agencies, publishers and ad tech. Are brands paying as much attention? Well, the world’s largest advertiser most certainly... Continue reading »
by Zach Rodgers // August 3rd, 2020 //
»
The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Mediaocean CEO Bill Wise has strong words for The Trade Desk. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million.... Continue reading »
by Zach Rodgers // July 22nd, 2020 //
»
Podcast: Horizon Media CEO Bill Koenigsberg

The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year. “Even with the significant rise right now in infections, at least as of today we’re not seeing massive pullbacks in national TV advertising … like we saw in March,” Horizon Media CEO Bill Koenigsberg says... Continue reading »
by Zach Rodgers // July 17th, 2020 //
»
Banking On Data, With Cardlytics CEO Lynne Laube

Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics. Odds are you’ve seen Cardlytics’ ads. The 12-year-old company... Continue reading »
by Zach Rodgers // July 13th, 2020 //
»
Sizing Amazon's Media Businesses, With Needham Managing Director Laura Martin

Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company's market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s... Continue reading »
by Zach Rodgers // June 29th, 2020 //
»
The Operative Word, With CEO Lorne Brown

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with... Continue reading »
by Zach Rodgers // June 18th, 2020 //
»
Merkle’s Evolution, From Direct To Digital

  Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.  When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future. Fast-forward to today, and Merkle’s expertise handling first-party data, building CRM databases and... Continue reading »
by Alison Weissbrot // June 10th, 2020 //
»
Latino OTT! With Isabel Rafferty Zavala, CEO And Founder Of Canela Media

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. OTT is full of juggernauts. But most of these players – Netflix, Hulu, HBO Max and the rest – are going after mass audiences. Isabel Rafferty Zavala saw an opportunity to create an OTT network dedicated to Latino... Continue reading »
by Zach Rodgers // June 5th, 2020 //
»
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