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»AdExchanger Talks

Podcast: The Ratings Game

This week’s podcast guest is Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement. She will give a related presentation, titled “The Next Wave Of TV Measurement,” at AdExchanger’s upcoming Programmatic IO New York conference.   In this episode, Clarke discusses the measurement crisis created by the old TV ratings system’s... Continue reading »
by Zach Rodgers // July 10th, 2019 //
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Podcast: The Singular BOK

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. The godfather of programmatic has retired from advertising. Or has he? In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. O’Kelley, known to friends... Continue reading »
by Zach Rodgers // March 18th, 2019 //
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Podcast: Adform Follows Function

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for... Continue reading »
by Zach Rodgers // March 12th, 2019 //
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Podcast: Soft Skills

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same coin. Maybe that’s why they can never see eye to eye? This week on the podcast, 360i CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist... Continue reading »
by Zach Rodgers // March 5th, 2019 //
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Podcast: Retail Madness

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. Triad’s customers are big retailers like Staples, Kohl’s, GameStop and... Continue reading »
by Zach Rodgers // February 26th, 2019 //
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Podcast: Why AI

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies. One... Continue reading »
by Zach Rodgers // February 20th, 2019 //
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Podcast: Diaz Nesamoney On Creative Technology

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey. Jivox didn’t start life as a dynamic creative optimization (DCO) platform. Its first product was an interactive video overlay format, but when a market failed to... Continue reading »
by Zach Rodgers // February 13th, 2019 //
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Podcast: The Interesting Career Of Lauren Nemeth

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities.... Continue reading »
by Zach Rodgers // February 5th, 2019 //
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Podcast: Sovrn Goes Wide

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we... Continue reading »
by Zach Rodgers // January 23rd, 2019 //
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Podcast: Programmatic By The Numbers

Lauren Fisher, Principal Analyst at eMarketer, will speak at AdExchanger's upcoming Programmatic IO San Francisco conference, taking place April 29-30.  Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer... Continue reading »
by Zach Rodgers // January 15th, 2019 //
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