Home AdExchanger Talks Social Distancing With Friends: Karima Zmerli

Social Distancing With Friends: Karima Zmerli

SHARE:

One interesting facet of the COVID-19 outbreak has been the sudden primacy of data and science in setting policy. Today in AdExchanger’s podcast series “Social Distancing With Friends,” Wavemaker Global’s chief data sciences officer, Karima Zmerli, speaks to the evolving data story.

“For me the most important thing was to understand what model has been built to predict the impact from a health standpoint,” Karima says. “We heard Dr. Fauci explaining the models and their outputs: the minimum impact, the higher impact.”

For Wavemaker’s purposes, the key data point is duration. It’s also become an obsession for regular people as they set and reset their expectations.

“In the last few years the understanding of data has spread. It’s not only data people who understand data,” she says. “We have seen other people, marketers in particular, become more interested in data and trust data. That’s not going to stop.”

Also in this episode, exciting innovations are underway in identity and marketing research. The third-party cookie might be doomed, Karima says, but the measurement industry is filled with opportunity.

Finally, she notes that the sudden importance of technology such as Zoom and Slack under “shelter in place” belies the real impact of COVID-19 for people and workplaces.

“This is not a technical challenge. This is a human challenge. We need to change our ways of doing things and adjust to the new context.”

Must Read

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.